HR Interface Executive Search Services
Website:
hr-interface.com
Job details:
Important Notes for Applicants
📌 This is a confidential CXO leadership mandate — the organization name will be shared in our screening conversation with candidates that align with the role requirements. If your profile aligns with the mandate, our team will connect with you for a confidential discussion. Please note that your profile will not be introduced to the client prior to this interaction.
📌 We are specifically looking for Marketing leaders with experience in Fintech, NBFCs, Digital Lending, or regulated financial services ecosystems.
📌 This is a high-impact, enterprise-level INTEGRATED marketing leadership role with full ownership of growth, brand, and customer lifecycle.
📌Profiles with exclusively brand-led experience or pure-play digital/performance marketing exposure, without demonstrated ownership across an integrated marketing mandate, will not be considered.
📌 Applicants must be based in Bengaluru or open to relocation
📌 We do request you also register here (we prioritise applications here first for faster processing): Application Link - https://forms.gle/yCXoDXHSAboVBPKh9
---------------------------------
About the Company
HR Interface Recruitment Consulting has been exclusively mandated to hire for a high-growth, technology-led financial services organization (fintech) operating at scale in India. The company has built a strong digital customer acquisition engine and is now focused on institutionalizing a full-stack, integrated marketing leadership role that balances performance-driven growth with brand trust, customer engagement, and regulatory alignment (relevant for Fintech/NBFC companies in India).
This is a confidential search for a pivotal C-suite hire who will shape the next phase of the company’s growth journey.
---------------------------------
About the Role
- Designation: Chief Marketing Officer (Integrated CMO role)
- Reporting to: Chief Executive Officer
- Experience: 15–20 years overall & atleast 5 years of relevant experience in NBFC/Fintech/Lending
- Location: Bengaluru
- Compensation: Up to ₹1.50 Cr + Performance Bonus + ESOPs depending on interview performance, overall relevant experience & last drawn compensation
---------------------------------
Position Overview
We are seeking a strategic, execution-driven Chief Marketing Officer to lead and scale an integrated, data-driven marketing organization.
This role goes beyond conventional marketing leadership — it requires a CXO who can architect a unified growth engine across acquisition, brand, lifecycle, and product marketing, while operating within the nuances of a regulated financial services environment.
You will work closely with the CEO and leadership team to drive sustainable growth, strengthen market positioning, and build long-term consumer trust, while ensuring marketing remains deeply anchored in data, unit economics, and compliance.
---------------------------------
Role & Responsibilities
Enterprise Marketing Strategy & Leadership
- Define and institutionalize the company’s long-term marketing vision and strategic roadmap
- Build an integrated marketing architecture spanning growth, brand, lifecycle, and partnerships
- Serve as a core member of the executive leadership team, influencing business strategy and growth priorities
- Establish enterprise-wide KPIs across CAC, LTV, retention, and marketing ROI
Growth, Acquisition & Revenue Engine
- Own and scale customer acquisition across digital, performance, affiliate, OEM, and distribution ecosystems
- Drive funnel optimization across the full customer journey (acquisition → activation → conversion → repeat usage)
- Lead advanced experimentation frameworks including A/B testing, attribution modelling, and cohort analytics
- Ensure capital-efficient growth with strong control over unit economics
Brand, Trust & Market Positioning
- Build and scale a category-defining financial services brand rooted in trust and credibility
- Lead integrated brand strategy and storytelling at scale
- Drive strategic partnerships, alliances, and ecosystem visibility
- Balance performance-led growth with long-term brand equity creation
Lifecycle, CRM & Customer Value Maximization
- Architect lifecycle strategies to maximize retention, repeat engagement, and lifetime value
- Build best-in-class CRM and marketing automation ecosystems
- Leverage data and behavioral segmentation for hyper-personalized engagement
Product Marketing & Go-To-Market Excellence
- Translate complex financial products into clear, compelling consumer propositions
- Lead GTM strategy for new product launches and innovations
- Partner with product and tech teams to align customer experience with growth strategy
Marketing Analytics, Data & Martech
- Build a robust marketing analytics and attribution ecosystem
- Institutionalize data-led decision making across all marketing functions
- Oversee martech stack including automation, attribution, and engagement platforms
Regulatory Alignment & Responsible Communication
- Ensure all marketing aligns with financial services regulations and compliance frameworks
- Partner closely with risk, legal, and compliance teams
- Champion responsible communication and consumer transparency as a core brand pillar
Organization Building & Leadership
- Build and scale a high-performance, multi-functional marketing organization
- Hire, mentor, and develop senior leadership across growth, brand, CRM, product marketing, and analytics
- Foster a culture of ownership, experimentation, and cross-functional collaboration
---------------------------------
Qualifications & Skills
- 15–20 years of progressive leadership experience in Fintech, NBFCs, Digital Lending, Financial Services, or Consumer Internet platforms
- Proven track record of leading large, integrated marketing organizations at scale
- Deep expertise in performance marketing, mobile-first growth, and digital acquisition ecosystems
- Strong command over unit economics (CAC, LTV), attribution, and marketing analytics
- Experience operating within regulated environments (NBFCs, Banks, or Fintech Lending)
- Strong strategic thinking combined with hands-on execution capability
- Exceptional stakeholder management and CXO-level leadership presence
---------------------------------
Why This Role Stands Out
- Full ownership of the end-to-end marketing function at a C-suite level
- Opportunity to build a next-generation, full-stack marketing organization
- Direct impact on business growth, brand positioning, and market leadership
- High visibility role working closely with the CEO and leadership team
- Attractive compensation with attractive incentives + ESOPs
---------------------------------
📩 How to Apply
Apply via LinkedIn AND surely register here (we prioritise applications here first for faster processing): Application Link - https://forms.gle/yCXoDXHSAboVBPKh9
HR Interface Recruitment Consulting continues to partner with leading organizations to hire transformative leadership talent across industries.
---------------------------------
📩 How to Apply
Apply via LinkedIn here OR if the job is closed on LinkedIn, register your details here: Application Form (we prioritize processing these applications first) https://forms.gle/W84tfzW9qNxKSVDf9
---------------------------------
North Star Executive Search - a HR Interface Recruitment Consulting group company is a trusted recruitment partner helping clients hire senior, high-impact leadership talent across India, Middle East, APAC & Europe regions.
👉 Follow us on LinkedIn for more CXO and leadership opportunities: https://www.linkedin.com/company/northstar-executivesearch/
---------------------------------
If your profile aligns with the role, our team will reach out to you for an initial discussion. Please note that your CV will not be shared with the client without first connecting with you and obtaining your consent.
Click on Apply to know more.