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Job details:
Talasha has been mandated to hire a Chief Marketing Officer for a leading, global retail consumer brand in the the premium writing, gifting & lifestyle space.
This person will be the custodian of brand, consumer insight, and growth, working to transform the brands positioning from a sales-led organisation to a brand-led, customer-centric enterprise.
Responsibilities -
1. Brand Strategy & Positioning
- Define and establish clear, differentiated positioning for the three lifestyle brands owned by the organisation
- Build long-term brand narratives that go beyond product features
- Drive organisation-wide alignment to a brand-led approach
2. Customer Insight & Experience
- Develop deep understanding of consumer behaviour across the country and global markets
- Translate insights into retail experience, communication & product direction
- Ensure customer-centricity across all touchpoints
3. Retail Experience (Core to Business)
- Elevate in-store experience to drive engagement, conversions & repeat visits
- Build strong integration between brand, experience, and sales outcomes
4. Omnichannel Growth
- Drive integrated marketing across: offline retail stores, website, online marketplaces & global markets
- Ensure consistent and premium brand experience across channels
5. Content & Communication
- Lead development of high-quality, insight-driven content
- Build strong storytelling across: Social media, digital platforms & in-store communications
- Shift from campaign-based marketing to always-on engagement
6. AI & Martech Enablement
- Leverage AI and modern marketing technologies to: Improve content creation, drive personalisation & enhance targeting & efficiency
- Build scalable marketing systems for speed and impact
7. Product & Innovation Input
- Translate consumer insights into product and range opportunities
- Work closely with design and business teams on product pipeline & launch strategy
- Ensure strong product-market alignment
8. Global Market Development
- Enable international partners and distributors with Marketing frameworks & brand assets
- Drive consistent brand presence across international markets
9. Demand Generation & Revenue Impact
- Own end-to-end marketing funnel: Awareness to Consideration to Conversion to Loyalty
- Drive measurable impact on: Revenue growth, customer acquisition & retention
Good to Have -
- 12-18 years in holistic brand marketing for premium consumer & lifestyle brands
- Proven ability to build brands positioning, architecture and persona
- Experience across offline retail, digital and omnichannel brand marketing
- Strong storytelling and communication skills
CTC - Rs. 60-70 LPA (Basis last drawn)
Location - Koramangala, Bangalore
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