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ABOUT THE COMPANY
India’s leading online travel company, with over 80 million+ lifetime transacted users. The company operates some of India’s most recognized travel brands, offering a comprehensive suite of travel services including flights, hotels, holiday packages, bus and rail bookings, car rentals, and fintech services.
ROLE OVERVIEW
The Chief Marketing Officer will serve as the senior-most marketing leader across the group, reporting directly into top leadership and functioning as a key member of the organizational leadership team. This is a transformative, high-visibility role responsible for shaping the marketing vision and strategy for India’s most iconic consumer travel brand.
The CMO will be the architect of integrated marketing strategy spanning brand building, performance marketing, social and content marketing, mobile marketing, Customer Lifecycle Management (CLM), consumer insights, and marketing technology (MarTech).
A very important part of the responsibility will be to keep the overall cost of customer acquisition, retention, sales promotion, and other related marketing costs well within defined budgets, with an ability to optimize spending according to business and market realities, working closely with business leaders.
Additionally, this role could include managing or supporting ancillary but critical revenue-generating verticals such as advertising, as well as revenue and offers through strategic alliances with banks, tourism boards, and other relevant third parties.
KEY RESPONSIBILITIES
Brand Strategy & Communication
- Define and evolve the brand positioning, architecture, and narrative for the company’s consumer travel brands to drive differentiated brand equity in a competitive online travel landscape.
- Oversee integrated marketing campaigns – from conceptualization through execution – across digital, social, mobile, television, outdoor, and emerging media channels.
- Ensure brand consistency, relevance, and salience across all consumer touchpoints, sustaining top-of-mind recall and emotional resonance with diverse traveller segments.
Performance Marketing & Growth
- Lead performance marketing strategy and execution across all growth businesses, driving measurable customer acquisition, engagement, re-engagement, and conversion optimization.
- Own the full-funnel marketing engine – from awareness through to booking – optimizing for ROI, cost of acquisition, and lifetime value across paid, owned, and earned channels.
- Drive mobile-first marketing strategies aligned with India’s rapidly evolving digital ecosystem and the company’s super-app positioning.
Customer Lifecycle Management & Insights
- Build and scale a best-in-class CLM function leveraging data science, segmentation, and personalization to maximize customer retention, repeat usage, and lifetime value.
- Champion a deep, insights-driven understanding of consumer behaviour, travel intent, and market dynamics to inform product, pricing, and go-to-market strategies.
- Leverage first-party data and advanced analytics to create hyper-personalized marketing experiences across the traveller journey.
MarTech, AI & Innovation
- Lead the marketing technology roadmap, ensuring the organization is leveraging cutting-edge platforms for automation, attribution, experimentation, and real-time decisioning.
- Drive the integration of Generative AI and machine learning into marketing workflows – from AI-powered content creation and dynamic personalization to conversational commerce through the company’s AI-powered platforms.
- Foster a culture of continuous test-and-learn experimentation, staying at the frontier of marketing innovation in areas such as voice commerce, vernacular engagement, and predictive analytics.
Advertising Technology, Alliances & Revenue
- The role could also encompass shaping and scaling the company’s AdTech business, exploring opportunities to grow advertising revenue through its travel media network and high-intent audience.
- This could include developing strategic alliances across the travel ecosystem and adjacent sectors, alongside co-marketing, sponsorship, and other commercial opportunities that enhance traveller experience and create incremental value for the business and its partners.
Social Media, Content & PR
- Oversee the social media and content marketing strategy, building vibrant brand communities, driving organic engagement, and leveraging influencer and creator partnerships.
- Guide the public relations and corporate communications strategy, positioning the company as a thought leader in travel, technology, and AI.
- Manage crisis communication and reputation management frameworks with agility and maturity.
Team Leadership & Organizational Development
- Lead, mentor, and inspire a large, multi-functional marketing organization spanning brand, performance, social, content, MarTech, alliances, and AdTech teams across both consumer travel brands.
- Attract, develop, and retain top-tier marketing talent; build a high-performance, collaborative culture rooted in innovation, accountability, and speed of execution.
- Serve as a trusted partner to business leaders across all Lines of Business (LOBs), bringing marketing thinking into strategic and commercial decision-making at the leadership table.
IDEAL CANDIDATE PROFILE
Education & Background
- MBA from a premier institution (IIM, ISB, XLRI, FMS, or equivalent international business school) is essential.
- An undergraduate degree in Engineering (from IIT, NIT, BITS, or equivalent) is strongly preferred, reflecting the analytical rigour needed for a technology-driven business.
- Total professional experience of approximately 20–25 years, with the most recent qualification from the 2002–2008 batch window.
Professional Experience
- Demonstrated track record as a senior marketing leader (VP Marketing, CMO, or equivalent) at a scaled, new-age e-commerce or consumer internet company with significant digital revenue.
- Deep expertise across both brand marketing and digital/performance marketing – the ability to speak the language of brand builders and performance marketers with equal fluency is non-negotiable.
- Proven experience in Customer Lifecycle Management (CLM), marketing analytics, and data-driven decision-making at scale.
- Hands-on experience with marketing technology stacks, attribution modelling, and marketing automation platforms.
- Exposure to and genuine interest in AI-powered marketing, including Generative AI applications in content, personalization, and conversational commerce.
- Prior experience leading marketing for a multi-brand portfolio is preferred.
- Must have operated in a scaled, high-growth digital consumer business – ideally in e-commerce, travel, fintech, or consumer technology.
- Experience navigating complex, multi-stakeholder environments with cross-functional leadership exposure.
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