Website:
airawath.com
Job details:
We are looking for a highly experienced, hands-on Fractional CMO / Marketing Strategist who can build and lead the growth strategy for a consumer-focused SaaS and AI product.
This is not a purely advisory or presentation-based role. We need someone who can work closely with the founders, product, design, data, and engineering teams to define the strategy, execute key initiatives, analyse performance, and drive measurable growth.
What You Will Own
• Develop the overall marketing, brand, positioning, go-to-market, and growth strategy.
• Build a clear customer acquisition and retention roadmap for a consumer SaaS or AI application.
• Identify the right target audiences, customer segments, channels, messaging, and pricing opportunities.
• Create and manage full-funnel strategies covering awareness, acquisition, activation, engagement, retention, referral, subscription conversion, and revenue.
• Set up measurable growth experiments across paid marketing, organic growth, content, influencers, partnerships, communities, lifecycle marketing, referrals, and product-led growth.
• Work closely with product and engineering teams to improve onboarding, user engagement, personalization, recommendations, and retention.
• Define key growth metrics such as CAC, LTV, MAU, activation, conversion, churn, retention, ROAS, and subscription revenue.
• Use data and customer insights to continuously improve marketing and product decisions.
• Guide the effective use of advanced AI across marketing, personalization, automation, analytics, customer segmentation, recommendation systems, and lifecycle engagement.
• Help build scalable marketing processes, dashboards, reporting systems, and team structures.
What We Are Looking For
• Preferably 7+ years of experience in marketing, growth, brand, or go-to-market strategy.
• Exceptional candidates with 4+ years of experience may be considered if they have a strong and proven track record.
• Proven experience helping scale a company or product from $0–$10M, $10M–$100M, or a comparable growth stage.
• Strong experience working with consumer-facing applications, consumer SaaS, subscription products, marketplaces, or mobile applications.
• Candidates with only B2B enterprise marketing experience may not be suitable.
• Strong understanding of customer acquisition, product-led growth, retention, lifecycle marketing, monetization, and brand building.
• Advanced exposure to AI-powered systems and the ability to strategically leverage AI.
• You are not expected to personally develop AI pipelines, but you should understand how AI, data pipelines, personalization, predictive analytics, recommendation engines, automation, LLM workflows, and AI agents can support business growth.
• Experience working directly with founders and cross-functional startup teams.
• Strong analytical ability with a clear understanding of growth metrics and experimentation.
• Ability to move comfortably between strategy and hands-on execution.
Please apply only if you can provide measurable examples of your previous growth impact.
Candidates should be prepared to share:
• Companies or products they helped scale.
• Starting and ending revenue, user, or growth numbers.
• Their exact role and contribution.
• Growth metrics they directly owned.
• Consumer SaaS or application case studies.
• Examples of how they leveraged advanced AI in marketing or growth.
Click on Apply to know more.