Director of Retail

Description

Cherry Hills Country Club, located in Cherry Hills Village, Colorado, is a family-oriented, social, and recreational organization dedicated to fostering a strong sense of community among its members by providing the highest quality services and facilities in a fiscally responsible manner.

Founded in 1922 by a group of prominent Denver Country Club members seeking a golf-focused experience, the original name of the Club, The Cherry Hills Club, paid homage to a cherry orchard that once occupied the grounds. The founders had the foresight to engage renowned Philadelphia-based golf course architect William S. Flynn, one of the leading designers of his era, who was paid $4,500 to create Cherry Hills. He described it as “a top-notch layout with few equals and no superior.”

Over the past century, Cherry Hills has stood the test of time and remains one of America’s true classic golf courses. With 13 major championships to its credit, ranking among the top 10 of all clubs in the United States, golf’s greatest names have walked its fairways. The tradition of championship golf at this Mile High gem continues to thrive today and is widely recognized as one of the Top 100 courses in the country.  

What we offer:

• 7 Paid Holidays
• Employee Meals
• Golf Privileges
• Free Uniforms
• Free and Easy Parking
• Scholarship Opportunities
• Coworker Referral Bonus
• Potential for Seasonal Bonus
• Holiday Bonus
• Employee of the Month

Title: Director of Retail 

Reports to: Director of Golf

Collaborates with: Head Golf Professional, Assistant Golf Professionals, Caddie Manager, and Golf Services Team

All Golf Team members at Cherry Hills regularly engage with members, guests, vendors, and other departmental teammates

Position Description: Cherry Hills Country Club - recognized as both a Platinum Club and a Distinguished Club of America - seeks a dynamic, energetic, and team-oriented professional to provide Platinum Service leadership within its retail operations.

The ideal candidate will demonstrate exceptional interpersonal skills, engage warmly with members and guests, and curate a vibrant retail experience that supports all of Cherry Hills’ outdoor pursuits, including golf, racquets, and aquatics.

ESSENTIAL JOB FUNCTIONS

Key Attributes & Personal Interaction

• Embody and promote a culture that creates memorable and welcoming experiences by delivering Platinum Service at every point of interaction.
• Anticipate and proactively meet member and guest needs.
• Demonstrate authentic enthusiasm for building relationships with members and team members.
• Thrive in a golf-centric environment with a membership passionate about the game.
• Foster creativity, collaboration, and excellence through an energetic, team-oriented approach.

Daily Responsibilities

• Oversee all buying, receiving, pricing, and display of merchandise for golf and tennis shops, with annual retail sales of approximately $2.3 million and strong growth potential.
• Collaborate with the Director of Golf and Director of Racquets to develop and maintain an Open-to-Buy (OTB) plan.
• Supervise staff to ensure OTB management, invoicing, and back-office functions align with operational and budgetary goals.
• Continuously evaluate and refine the merchandise mix based on member engagement and feedback.
• Maintain strong relationships with members and vendors; ensure consistent service and satisfaction.
• Meet with vendors to preview upcoming product lines and identify new opportunities.
• Create innovative merchandising displays and promotional campaigns aligned with product deliveries and seasonal trends.
• Lead marketing and communication efforts for merchandise promotions.
• Maintain an exceptional, first-class shopping environment, including gift wrapping, shipping, and special orders.
• Supervise inventory control processes, including bi-monthly physical inventories and monthly spot checks.
• Utilize Northstar POS for SKU creation, pricing, and merchandise receiving.
• Oversee special orders from placement to delivery, ensuring timely communication and member satisfaction.
• Manage inventory levels and reorders to maintain optimal stock levels.
• Maintain cost of goods sold (COGS) within budget.
• Coordinate all tournament merchandise and logoed product orders.
• Manage invoice processing and vendor payments.
• Address member or vendor concerns with professionalism and prompt resolution.
• Prepare sales forecasts and analyze stock mix and turnover ratios.
• Occasionally assist the Golf Operation by supporting the Golf Shop counter during peak times or events.
• Maintain comprehensive knowledge of Club policies, events, and operations to assist members effectively.
• Represent Cherry Hills with integrity and professionalism at all times.
• Attend national and local PGA Merchandise Shows, as well as relevant apparel and gift markets.
• Organize trunk shows, special promotions, and employee sales.
• Submit AGM Top 100 essay annually.
• Assist the Golf Professional Team in local and national merit award submissions.
• Coordinate uniform purchases for all Club departments.
• Conduct regular product and apparel training sessions for Golf Shop staff.
• Perform additional duties as assigned by the Head Golf Professional.

Mental & Professional Requirements

• Strong ability to communicate ideas clearly and professionally.
• Capable of evaluating options and making timely, accurate decisions.
• Effective in high-pressure situations and problem resolution.
• Strong analytical and organizational skills; able to manage multiple priorities.
• Financial literacy and strong attention to detail.
• Excellent listening and interpersonal skills; able to navigate diverse perspectives.

Essential Expectations

• Lead by example with a positive attitude, pride, and professionalism.
• Treat members, guests, and colleagues with courtesy and respect.
• Uphold confidentiality, professionalism, and integrity in all interactions.
• Demonstrate fiscal responsibility and prioritize member satisfaction.
• Maintain a polished, professional appearance in accordance with Club standards.
• Exhibit consistent attendance and punctuality.
• Promote safety and efficiency across all operations.
• Serve as a true ambassador of Cherry Hills Country Club.

Requirements

EXPERIENCE AND QUALIFICATIONS

Including, but not limited to, the following:

• Bachelor’s degree in Business, Marketing, or Fashion preferred.
• Minimum five years’ experience in retail management at a private club or high-end resort preferred.
• Minimum four years’ experience developing and managing a buying plan.
• Proficiency in point-of-sale systems (Northstar experience preferred but not required).
• Proficiency in Microsoft Office (Excel, Word) and familiarity with social media for retail promotion.

Work Schedule

• Typically 5 days per week in-season, with flexibility out of season.
• May require 6-day workweeks, evenings, weekends, overtime, or holidays as business needs dictate.
• Must maintain physical fitness to meet the in-season demands of the position.

COMPENSATION AND BENEFITS

The club will provide a compensation and benefits package commensurate with experience and qualifications. This includes but is not limited to:

• $72,000-$78,000 base salary commensurate with experience plus commission structure. 
• Commission structure based on gross revenues & maintaining margins.
• Estimated commission based on historical sales gross revenue/margin and future gross revenue/margin targets: $30,000- $40,000.  
• Total Possible Compensation (pending Gross Revenue and Margin outcomes):  $72,000-$125,000.  
• Tournament & Event Bonus
• Association dues (PGA, LPGA, AGM)
• Uniform allowance
• Meals while on duty

Full-time eligible employees will be offered health benefits (including medical, dental, vision, Life & disability etc.), 401(k) upon hire (match after waiting period), seven paid holidays, paid vacation, and sick pay (after meeting eligibility waiting period.)

**Cherry Hills Country Club is an equal opportunity employer. Background screening is conducted in conjunction with this hiring process.