Leads all activities related to Player Development & VIP Marketing to include the management and execution of all programs, events, communications and related to player engagement, loyalty, development and retention to drive brand awareness and achieve financial goals.
Position: Exempt Salaried
Location: Gold Strike Casino
Responsibilities
PRINICIPAL DUTIES AND RESPONSIBILITIES:
Collaborates with cross functional teams in evaluating the data and creative strategies to deliver against the overall strategy and program objectives related to audience, branding, messaging, offer and design to impact response and drive ROI and retention.
Leads a team comprised of guest-experience and sales-driven team members tasked with creating lasting guest relations and building brand loyalty for the purpose of increasing market share and revenue.
Develops and implements policies and procedures; updates policies and procedures to ensure alignment with overall strategic plan.
Manages host communication and development of guest contact strategies through OTPX.
Partners with Marketing to design, implement, and optimize CRM strategies across various channels, including email, SMS, push notifications, and in-app messaging.
Oversees achievement of performance targets and budgeted goals.
Responsible for metrics tracking, training material, and program performance accountability.
- Perform other job-related duties as assigned.
SUPERVISION:
Qualifications
MINIMUM REQUIREMENTS:
PREFERRED:
- Experience working in a similar casino resort setting.
CERTIFICATIONS, LICENSES, AND REGISTRATIONS:
- Ability to obtain and maintain licensing by the appropriate gaming authority.
- Must have and maintain a valid driver’s license.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods and coordination of people and resources.
- Knowledge of principles and processes for providing customer service(s); this includes customer needs, assessment, meeting quality standards for services and evaluation of customer satisfaction.
- Working knowledge of all Microsoft Office products
- Excellent written, communication, presentation, and computer skills.
- Ability to identify alternative solutions, conclusions or approaches to problems.