Social Media Marketing Intern
Location: Miami, Florida (On-Site)
Type: Full-Time Internship (9:00 AM – 6:00 PM)
Duration: 6 Months
Compensation: $2,500/month + commute reimbursement
Path: Opportunity to convert into a full-time role based on performance
About Chapter
Chapter is a technology-driven design-build firm delivering high-end residential renovations across Miami, New York City, New Jersey, Westchester, and Connecticut.
We operate at the intersection of design, construction, and technology, bringing all phases of renovation under one integrated system. Our model is built to eliminate the fragmentation, miscommunication, and inefficiencies that define the industry.
Our mission is simple: deliver exceptional design, on budget, on schedule, through structured execution and transparent communication.
Role Overview
This is not a passive marketing internship.
This role sits inside the operation, not outside of it.
The Social Media Marketing Intern is responsible for capturing and translating real project activity into high-quality, brand-aligned content. You will be embedded in active construction environments and expected to produce content that reflects the precision, pace, and quality of Chapter’s work.
This is a field-heavy, execution-driven role. The output matters.
Key Responsibilities
Content Creation & Execution
- Capture photo and video content across active construction sites (before, during, after)
- Edit and produce high-quality content for Instagram, TikTok, LinkedIn, and website use
- Maintain consistent visual standards aligned with Chapter’s brand identity
- Translate real-world progress into clear, compelling storytelling
Field Work & Site Coordination
- Visit minimum 3 active job sites per week
- Coordinate with Project Managers and Designers to identify content opportunities
- Capture real-time milestones, challenges, and transformations
Content Strategy Support
- Assist in planning and executing content calendars
- Contribute ideas for campaigns, series, and recurring formats
- Align content with business priorities (projects, hiring, brand positioning)
Performance & Optimization
- Track content performance and engagement metrics
- Extract insights and recommend improvements
- Stay current on platform trends, formats, and algorithm shifts
Creative Coordination
- Work with external photographers/videographers when needed
- Ensure consistency across all produced content
What We’re Looking For
Core Requirements
- Currently pursuing or recently completed a degree in Marketing, Communications, Design, or related field
- Strong working knowledge of Instagram, TikTok, and LinkedIn
- Proven ability to shoot and edit video content
- Proficiency in tools such as:
- CapCut
- Adobe Premiere Pro / Final Cut Pro
- Canva or Adobe Creative Suite
Skill Profile
- Strong visual eye (composition, lighting, pacing)
- Clear sense of taste and brand alignment (this matters here)
- Organized and able to manage multiple moving parts
- Comfortable operating in fast-paced, unstructured environments
- Proactive—does not wait to be told what to capture
Additional Preferences
- Interest in architecture, design, real estate, or construction
- Comfortable being on construction sites regularly
- Ability to communicate clearly with technical and non-technical teams
What Makes This Role Different
- Direct exposure to live, high-value projects (not staged content)
- Real responsibility—your content reflects the company externally
- Access to leadership and operational insight
- Opportunity to build a portfolio in luxury design + construction
- Clear path to full-time based on output and ownership