Channel Sales Executive

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Company Description

Kandhari Global Beverages Pvt Ltd (KGBPL) is a trusted bottling partner of Coca-Cola India, operating across territories such as Haryana, Delhi/NCR, Rajasthan, Himachal Pradesh, Punjab, Chandigarh, Jammu & Kashmir, Leh, and Ladakh. Established in 1966, KGBPL has grown to include 8 state-of-the-art manufacturing facilities and multiple distribution centers, producing and distributing beverages like Coca-Cola, Thums Up, Limca, Maaza, and more. The company is dedicated to sustainability, focusing on initiatives such as plastic recycling and carbon footprint reduction. Guided by a commitment to employee development and innovation, KGBPL aims to create a more sustainable business while making a positive impact on communities and the environment. Poised for robust growth, KGBPL is on a mission to delight its stakeholders by becoming a world-class bottling organization.

Role Description

This is a full-time, on-site role for a Channel Sales Executive at Kandhari Global Beverages Pvt Ltd located in Jaipur. Responsibilities include building and maintaining relationships with channel partners, driving sales through strategic planning and execution, identifying market opportunities, achieving sales targets, and delivering exceptional customer service to foster client satisfaction. The role also involves negotiating agreements, monitoring market trends, and providing regular performance reports to ensure business growth and success.

Objective

The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor management.

Key Responsibilities

Channel Programs

1.   Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2.   Ensure outlet activation execution as per RED standards

3.   Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4.   Planning of standard approved activation elements & other marketing collaterals

5.   Execution and portfolio management as per the plan shared

Across depots & distributors

1.   Execution of local initiatives

2.   Tracking of systems and evaluation process

3.   Local Initiatives to scale up the national/regional program

Analysis and Reporting

1.   Activation as per RED to do list.

2.   Identify gaps & growth opportunities in various channels as per PITA model

3.   Tracking of competition activities

4.   Ensure activation in market through analysis RSA data

Supervises:          None

Direct Reports:      None

Job Requirements

·      Customer Management

·      Financial Knowledge / Application and Appreciation (

·      Market Execution

·      Planning and Analytics

·      Sales Management

Qualifications: MBA

Experience:      4 - 8 years

Travel:                Above 75% 

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