Head of TikTok Growth & Social Commerce

Job Title: Head of TikTok Growth & Social Commerce

Department: Sales

Reports To: Director of eCommerce

Location: This role is remote, with an onsite requirement in Howell, NJ of either once per week or once every two weeks.

Job Type: Full-time | 9 AM – 5 PM

About Chai Vision
Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home, pet care, and supplements. We scale rapidly on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

Role Summary
We’re looking for a Head of TikTok Growth & Social Commerce to lead and monetize our TikTok presence. This role combines creative strategy with performance-driven execution — building a creator-led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.

What You’ll Do

• Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.
  
  
• Build and scale a high-performing creator and influencer network.
  
  
• Launch and manage a scalable TikTok internship program producing 500+ videos/month.
  
  
• Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.
  
  
• Lead analytics and reporting on ROI, engagement, and creator performance.
  
  
• Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.
  
  
• Collaborate cross-functionally with Creative, Marketing, and Analytics teams.
  
  

Who You Are

• Experienced in creator marketing, influencer programs, or DTC brand growth.
  
  
• Deep understanding of TikTok trends, culture, and monetization strategies.
  
  
• Data-driven mindset with proven ability to scale performance campaigns.
  
  
• Strong communicator who builds trust with creators and internal teams.
  
  
• Hands-on, innovative, and thrives in fast-paced environments.

Qualifications

• Proven experience in Social eCommerce sales, especially TikTok Shop and live commerce.
  
  
• Skilled in full-funnel TikTok strategy (awareness → conversion).
  
  
• Comfortable managing large GMV volumes and performance targets.
  
  
• Both architect and operator — able to scale systems or jump in hands-on.
  
  
• Data-obsessed, using insights to make content sell.
  
  
• Experience scaling creator programs for DTC or omnichannel brands.
  
  
  

Tools You’ll Use

• TikTok Shop Seller Center, TikTok Ads Manager,  Meta Business Suite, Notion, Google Sheets,  Euka, Trendspotting Tools
  
  

Why Work With Us

Join a fast-growing ecommerce company where your ideas matter and your growth is part of our mission. At Chai Vision, we’re scaling quickly, building boldly, and redefining what a modern ecommerce team looks like.

We move fast, collaborate deeply, and give our people the space and support they need to thrive. Along with a culture built on innovation and teamwork, we offer benefits that reward your hard work and fuel your growth.

Here’s what you can look forward to:

• 10 days of PTO to relax, recharge, and reset
• 15 days of a flexible holiday schedule so you can celebrate what matters to you
• Medical insurance with 50% of premiums covered
• 401(k) with company match up to 4% to invest in your future
  
• Continued education opportunities to keep your skills sharp
• Holiday and birthday gifts—we celebrate our people
• A collaborative, high-energy environment where ideas become action
• Real room to grow as we scale!
  
  

If you thrive in a fast-paced, creative atmosphere and want to help grow ecommerce brands, you’ll love working here!

A fast-growing ecommerce company focused on direct-to-consumer brands.