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Company Description Loft PR is a boutique communications and brand strategy studio partnering with fashion, jewelry, and lifestyle brands to shape distinctive identities. The team focuses on crafting compelling narratives that elevate brand storytelling and connect with target audiences. By building strong media visibility, Loft PR helps clients gain recognition across traditional and digital platforms. The studio also drives influencer and celebrity collaborations that spark conversations, amplify reach, and create measurable impact. Applicants can expect to work in a creative, fast-paced environment that values initiative and thoughtful brand engagement.
Role Description This is a full-time, on-site Celebrity Sourcing Internship role based in Mumbai. The intern will support the identification and outreach of suitable celebrities and influencers for brand campaigns, events, and collaborations. Daily responsibilities include maintaining databases of talent, tracking celebrity activity and trends, coordinating with internal teams to understand campaign needs, and assisting in preparing proposals and pitch materials. The role also involves supporting negotiations and documentation, helping manage communication with talent representatives, and monitoring the performance and visibility of ongoing collaborations. The intern will work closely with the PR and brand strategy teams to ensure that all partnerships align with client objectives and brand positioning.
Qualifications
-Agency experience in Celeb sourcing
- Strong analytical skills to research celebrities, assess brand fit, and track campaign performance.
- Excellent communication skills to coordinate with internal teams, talent representatives, and external partners.
- Basic understanding of contract negotiation and procurement to support collaboration agreements and talent onboarding.
- Interest or experience in recruiting or talent sourcing, especially within entertainment, fashion, or influencer marketing.
- High attention to detail, organizational skills, and the ability to manage multiple tasks in a fast-paced environment.
- Familiarity with social media platforms, influencer ecosystems, and celebrity culture.
- Proficiency in MS Office or Google Workspace; experience with CRM or talent databases is an advantage.
- Pursuing or recently completed a degree in Communications, Marketing, Fashion Management, Media, or a related field (or equivalent practical experience).
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