Website:
vrich.in
Job details:
Company Description
V-Rich Natural Products is a company built on the values of purity and trust, inspired by our founder's journey during a transformative period in her life. We are committed to creating products that meet the highest standards of quality and care, ensuring that our customers can trust us in their most precious moments. With a focus on natural products, we aim to enrich lives through authenticity and sustainability. Our dedication to our customers drives us to consistently deliver excellence.
Role Summary
We are looking for a smart, analytical, and growth-focused Category Manager – D2C Milk to manage and grow our milk subscription business. The candidate will be responsible for category growth, customer retention, subscription performance, pricing, campaigns, and overall customer experience.
This role requires strong ownership, business understanding, and coordination with multiple teams.
Key Responsibilities
• Lead and grow the D2C milk category business.
• Drive subscription growth, repeat orders, and customer engagement.
• Improve customer retention and reduce customer churn.
• Plan and execute campaigns, offers, and referral initiatives.
• Analyze customer feedback, buying patterns, and market trends.
• Work closely with marketing, operations, delivery, finance, and customer support teams for smooth execution.
• Monitor category performance and prepare regular business reports.
• Support business expansion across new localities and markets.
• Track competitor activities, pricing, and category trends.
Requirements
- Strong understanding of:
- Customer retention
- Category management and growth
- Consumer behavior
- Business analytics
- Good communication and cross-functional coordination skills.
- Strong ownership mindset with execution focus.
- Ability to work in fast-paced and growth-oriented startup environments.
Click on Apply to know more.