Website:
vrich.in
Job details:
About V-Rich
V-Rich is a fast-growing dairy and healthy food brand focused on delivering fresh, clean, and trusted products directly to consumers. With a strong focus on quality, subscriptions, and customer satisfaction, V-Rich is building a modern D2C dairy ecosystem.
Role Summary
We are looking for a smart, analytical, and growth-focused Category Manager – D2C Milk to manage and grow our milk subscription business.
The candidate will be responsible for category growth, customer retention, subscription performance, pricing, campaigns, and overall customer experience.
This role requires strong ownership, business understanding, and coordination with multiple teams.
Key Responsibilities
• Lead and grow the D2C milk category business.
• Drive subscription growth, repeat orders, and customer engagement.
• Improve customer retention and reduce customer churn.
• Plan and execute campaigns, offers, and referral initiatives.
• Analyze customer feedback, buying patterns, and market trends.
• Work closely with marketing, operations, delivery, finance, and customer support teams for smooth execution.
• Monitor category performance and prepare regular business reports.
• Support business expansion across new localities and markets.
• Track competitor activities, pricing, and category trends.
Requirements
• Strong understanding of:
o Customer retention
o Category management and growth
o Consumer behavior
o Business analytics
• Good communication and cross-functional coordination skills.
• Strong ownership mindset with execution focus.
• Ability to work in fast-paced and growth-oriented startup environments.
Click on Apply to know more.