Satvic Movement
Website:
satvicmovement.org
Job details:
Who we are
Satvic Movement is a community-driven health revolution to help you reach the peak of your physical, mental, and spiritual well-being. The Satvic lifestyle is rooted in principles of simple food, early waking, yoga, loving relationships, a service attitude, and living in harmony with nature.
What we are building
Our Personal Care range is part of the Satvic Movement, focused on creating clean, natural, and chemical-free skincare products that align with a satvic lifestyle.
Our goal is to build a category where people trust what they apply on their skin, just like they trust what they eat. Explore here: https://store.satvicmovement.org/collections/personal-care
We are currently building our personal care range with products such as: Rose Face Wash, Orange Body Wash, Herbal Shampoo Powder, Alum Deodorant, Nourishing Body Butter
What we expect you to do
Your role is to grow this category end-to-end, owning both topline (revenue) and bottom-line (margins), while building a repeat-driven personal care business, not a one-time trial category.
This means:
- Retention is improving — customers are coming back to repurchase products
- Revenue targets are being hit consistently
- Strong products are scaled; weak products are improved or repositioned
- The category is ready for expansion into channels like marketplaces and quick commerce
What you own (and how it applies here)
You manage the category as a system — where planning, pricing, marketing, analytics, customer behaviour, and P&L are interconnected.
Planning & Category Performance
- You build daily, weekly, and monthly plans based on product-level performance.
- You understand which products are driving repeat (e.g. daily-use products), which need awareness (e.g. new or education-led products), and prioritise what to push based on impact — not instinct.
Pricing & Bundling
- You own pricing across SKUs and formats, ensuring the right balance between value perception, conversion, and margins.
- You create structured bundles (e.g. skincare routines, trial kits, problem-solution combos) and prepare pricing for different channels — without relying on random discounting.
Marketing & Demand Generation
- You decide what gets pushed, when, and why.
- Some products require trust-building and education, while others rely on habit and consistency.
- You use channels like WhatsApp, push notifications, ads, content, and sampling to drive specific product outcomes — not just run campaigns.
Analytics → Action
- You track traffic, conversion, repeat rates, CAC, and margins — but more importantly, you act.
- You identify where drop-offs happen (low conversion, weak repeat, low trust), diagnose root causes, and execute fixes across pricing, positioning, or experience.
Customer & Retention
- In this category, trust and repeat define success.
- You ensure products become part of the customer’s routine, identify where repeat is breaking, and strengthen the post-purchase journey so customers continue using and reordering.
P&L Ownership
- You are responsible for both revenue and margins.
- You understand how pricing, product mix, marketing spends, and inventory impact the business, and actively manage these levers to drive sustainable growth.
Who you are
- 3–5 years in category management across D2C, marketplace (Amazon, Nykaa, Flipkart), or FMCG
- Experience in skincare / personal care is a plus, not mandatory
- You have owned or closely worked with a P&L and understand how each lever impacts it
- You have executed across planning, pricing, marketing, and analytics — not just observed
- You are comfortable in an execution-heavy role and take ownership without waiting for direction
- You are ready to work from office, which is in Devanahalli - 15 mins away from Bangalore Airport
Click on Apply to know more.