Satvic Movement
Website:
satvicmovement.org
Job details:
1. Who we are
Satvic Movement is a community-driven health revolution to help you reach the peak of your physical, mental, and spiritual well-being. The Satvic lifestyle is rooted in principles of simple food, early waking, yoga, loving relationships, a service attitude, and living in harmony with nature.
2. What we are building
Prakriti Project is our new and upcoming venture, to make organic food accessible to people. Our USP is that all the food that we source will be completely organic.
Explore here:
https://store.satvicmovement.org/collections/prakriti-project
We are currently building the grocery category with 16 products:
Karuppu Kavuni (Black Rice), Thuyamalli Rice, Rajamudi Rice, Foxtail Millet, Little Millet, Bajra Atta, Jowar Atta, Ragi Atta, Sharbati Atta, Besan, Whole Green Moong, Split Green Moong, Toor Dal, Kala Chana, White Chickpeas, Sugarcane Jaggery Powder.
3. What we expect you to do
Your role is to grow this category end-to-end, owning both topline (revenue) and bottomline (margins), while building a repeat-driven grocery business, not a one-time purchase category.
This means:
- Retention is improving — customers are coming back for staples
- Revenue targets are being hit consistently
- Strong products are scaled, weak products are corrected
- The category is ready for expansion into channels like quick commerce
4. What you own (and how it applies here)
You manage the category as a system — where planning, pricing, marketing, analytics, customer behaviour, and P&L are interconnected.
Planning & Category Performance
You build daily, weekly, and monthly plans based on product-level performance. You know which staples (atta, rice, dals) are driving repeat, which products (like millets) need intervention, and you prioritise what to push based on impact — not instinct.
Pricing & Bundling
You own pricing across SKUs and formats, ensuring alignment between value perception, conversion, and margins. You create structured bundles (monthly staples, millet starters, atta combos) and prepare pricing for future channels like quick commerce — without relying on random discounting.
Marketing & Demand Generation
You decide what gets pushed, when, and why. Staples require reliability-led positioning, while categories like millets require education and behaviour shift. You use channels like WhatsApp, push notifications, ads, and sampling to drive specific product outcomes — not just run campaigns.
Analytics → Action
You track traffic, conversion, repeat rates, CAC, and margins, but more importantly, you act. You identify where drop-offs happen (low conversion, weak repeat, poor adoption), diagnose root causes, and execute fixes quickly across pricing, positioning, or experience.
Customer & Retention
In this category, repeat defines success. You ensure staples become habitual, identify where repeat is breaking, and strengthen the post-purchase journey so customers consistently come back.
P&L Ownership
You are responsible for both revenue and margins. You understand how pricing, product mix, marketing spend, and stock availability impact the business, and you actively manage these levers to drive sustainable growth.
5. Who you are
- 3–5 years in category management across D2C, marketplace (Flipkart, Amazon, Nykaa), quick commerce, or FMCG
- You have owned or closely worked with a P&L and understand how each lever impacts it
- You have executed across planning, pricing, marketing, and analytics — not just observed
- You are comfortable in an execution-heavy role and take ownership without waiting for direction
- Grocery/food experience is a plus, not mandatory
- You are ready to work from office, which is in Devanahalli - 15 mins away from Bangalore Airport
Click on Apply to know more.