Website:
yoitconsulting.com
Job details:
Job Description
Title: Category Head-Growth Marketing Manager
Experience: 4 to 15 years
Location: Noida
Must Have
Growth Marketing
online and offline marketing
D2C
marketplaces
performance marketing
influencer campaigns
new launches
growth strategies
Role And Responsibilities
Drive growth across Shopify (D2C) and marketplaces like Amazon and other platforms
Plan and execute Meta Ads, Facebook Ads, and performance marketing campaigns
Lead and execute influencer marketing campaigns including creator outreach, briefing, sampling, and performance tracking
Plan and implement product sampling initiatives to drive trials and awareness
Monitor sales performance, ROAS/ACOS, and conversion metrics
Execute push notification campaigns for engagement and retention
Manage product listings, A+ content, and coordinate new launches
Support offline marketing initiatives, exhibitions, and distributor coordination
Share offline selling ideas with the sales team and design schemes/incentives
Drive offline growth strategies even without a field sales team
Track sales, inventory, and campaign performance; prepare periodic reports
4-6 years of experience in online and offline marketing
Hands-on experience with Shopify and Amazon Seller Central
Strong knowledge of performance marketing, influencer marketing, and sampling strategies
Comfortable working with data, dashboards, and cross-functional teams
Execution-focused with a strong growth mindset
Growth Path
Opportunity to evolve into a senior growth leadership role with exposure to P&L management, product strategy, and brand building.
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