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Job details:
Position Title: Category Head – Cleaners & Shoe Care
Location: Gurgaon
Reporting To: Head – Marketing
Desired Candidate’s profile:
- Experience : 8 – 10 years of FMCG experience
- Education : Full‑time MBA from a Tier‑1 B‑School
- Age : Not above 35 years
- Key Competencies (Must Haves):
- Highly self‑motivated and energetic
- Strong strategic thinking and intellectual
- Demonstrates ownership and accountability
- Courage to challenge the status quo
- Creative mindset
- Strong leadership and stakeholder management skills
Category Size and Brand Performance:
- About Home Cleaning Portfolio: Home cleaning is a 6000 crore category overall and growing @15% CAGR including surface and specialized cleaners .
- The Brand portfolio for which we are hiring is a global brand operating over more than 50 countries and is a leading home cleaning brand in many countries. It is among the fastest‑growing and highest‑potential brand within the organization.
- Key Wins in the portfolio: Revamping of the entire portfolio- from modernized, premium packaging to enhanced, benchmarked formulations—ensuring consumers receive best‑in‑class performance and sensorial experience across every product.
- Key segments in the portfolio: Kitchen Cleaner, Toilet Cleaner, Glass Cleaner, and Floor Cleaner. The brand today holds leadership position in some segment and the breadth of the portfolio gives us substantial headroom for expansion in emerging and under‑penetrated segments.
- Key expectations from Category Head for Cleaners: Responsible for shaping and driving the strategic, commercial, and innovation roadmap for this portfolio. Build this category into the company’s key growth engine and lead the brand vision of becoming the superior home‑cleaning brand in the country. This is a pivotal leadership role that blends brand strategy, category development, innovation, P&L ownership, and cross‑functional leadership.
- Other premium brands Cat Head Cleaners will be responsible for: Drain Cleaner and Shoe Polish
- About Drain Cleaner: It is a legacy brand in Drain cleaning segment and has huge potential to grow . The category has more than doubled in last 3 years and is expected to grow at the same pace, given the increasing need for Quick cleaning solutions . As a leading brand we want to lead the category growth and drive penetration of this category
- About Shoe Polish - It is more than 100 year old brand in the Shoe care segment and amongst the Top 2 brand in the country . As the Category Head, the person will be responsible for reimagining and accelerating the brand’s next phase of growth, modernizing its relevance for today’s consumers while building upon its strong equity in leather care segment .
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