Impex
Website:
impexstore.com
Job details:
Company Description Impex, the brand of KCM Appliances Pvt. Ltd., has grown from a small trading business founded in 1999 in Kerala into a leading consumer durables company in South India and the Middle East (GCC countries). Over two decades, Impex has built a strong market reputation by expanding from UPS and CD/DVD players into a broad range of consumer electronics and home appliances. The company focuses on continuously evolving consumer needs and aims to improve customers’ lives through innovative, user-friendly products. Its tagline, “Innovate your life,” reflects a commitment to quality, extensive warranty coverage, and a wide, reliable service network. Impex is widely trusted and appreciated by customers across South India and GCC markets.
Role Description The Category Executive – Electrical Division is a full-time, on-site role based in Manjeri. The person in this role will manage the electrical product portfolio, including planning assortments, monitoring product performance, and supporting pricing and promotion strategies. Daily responsibilities include coordinating with suppliers, tracking inventory levels, and ensuring timely availability of products across relevant channels. The role also involves analyzing market trends, competitor activities, and customer feedback to support category growth and new product initiatives. The Category Executive will work closely with sales, marketing, and operations teams to execute category plans and achieve business targets for the electrical division.
Responsibilities:
- Conduct market studies and analyze product placement/positioning and gather counter share of products through Sales Officers, Direct visits, etc.
- Introduce new products after the feasibility study, joint discussions, costing, etc and ensure that the selling tools are equipped along with the launch. Study new markets/opportunities/feasibility and drive the Sales team to expand.
- Compare the products with competitors and evaluate
- Analyze product pricing
- Analyze the product features & taking corrective actions.
- Analyze the outlook, manual, gift box, artwork, look & feel, etc.
- Explore different opportunities to orient consumers about products, showcase products in events, increase mkt visibility, and facilitate Mktg & Sales in execution
- Monitor weekly push volumes and ensure the Sales team works calculative of their Annual plan PG-wise
- Analyze, evaluate, and redesign the purchase plan.
- Availability throughout the Sales year at the required quantity.
- Maintain Stocks within required inventory levels.
- Involve and inspire the Sales team to sell products based on the scope of the product. Conceptualize and bring out handouts, product flyers, PR news, Online sales, Product brochure, category-wise activities, etc.
- Evaluate competitor prices, identify gaps, and devise Pricing and schemes for trade push.
- Orientation program for each product launch
Qualifications:
- Strong category management and product portfolio skills, including assortment planning, pricing support, and promotion coordination in the Electrical/Kitchen/Home Appliance Industry.
- Ability to conduct market and competitor analysis, interpret sales data, and generate actionable insights for category growth.
- Experience in supplier coordination, inventory tracking, and basic procurement activities within an electrical or consumer durables domain.
- Good communication and collaboration skills to work effectively with sales, marketing, and operations teams.
- Proficiency in MS Excel and other basic business software.
- Master's/Bachelor’s degree in Business, Commerce, Engineering, or a related field; experience in electrical appliances or consumer electronics is preferred.
- Strong attention to detail, ability to prioritize tasks, and willingness to work on-site in Manjeri/Ernakulam location.
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