Foxtale
Website:
foxtale.in
Job details:
Designation: Category Analyst
Location: Andheri East, Mumbai, Maharashtra
Employment Type: Full-time
Foxtale is one of India's fastest-growing skincare brands, built on the belief that effective skincare should be science-backed, accessible, and fun. As we scale, we are doubling down on intelligence-driven decision-making to stay ahead of the market and deliver meaningful value to our customers.
We are looking for a Category Analyst (Competitive Intelligence) to be our eyes and ears on the skincare ecosystem — someone who lives and breathes skincare, is curious about the market, and loves diving deep into data, trends, and strategies.
Key Responsibilities:
Competitive Intelligence
- Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
- Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
- Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.
Market & Category Insights
- Build structured reports on market size, growth trends, and sub-category performance.
- Analyze region-wise competitive dynamics and share actionable insights
- Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.
Marketing & Growth Strategy Analysis
- Break down competitors' marketing campaigns, influencer partnerships, and brand collaborations.
- Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
- Surface opportunities for Foxtale to differentiate and lead.
Reporting & Communication
- Develop weekly and monthly competitor intelligence decks for leadership.
- Provide quick-turnaround insights during high-stakes periods (new launches, festive campaigns, etc.).
- Collaborate with category, marketing, and growth teams to integrate findings into strategy.
Qualifications:
Experience: 1–3 years in consulting, research, category management, or strategy roles. Prior exposure to consumer brands (FMCG, beauty, personal care, D2C) is a plus.
Skills & Interests:
- Strong analytical and research skills with ability to synthesize insights from multiple sources.
- Naturally curious and genuinely interested in skincare, beauty, and consumer behavior.
- Proficiency in Excel/Google Sheets and comfort with data tools (Tableau, Power BI, or similar).
- Strong communication skills — ability to present insights in a crisp, actionable manner.
Mindset: Detail-oriented, proactive, and thrives in a fast-paced startup environment.
Click on Apply to know more.