Performance Marketing Senior Specialist

Online furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self. 

We are building a culture of people obsessively passionate about our mission and a place where you will want to show up every single morning and thrive together. 

Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team? 

If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have. 

Job Description  

Castlery is currently looking for a Performance Marketing Senior Specialist to join our Castlery's Growth Marketing Team here in Singapore. This role will see you planning, executing and optimising our paid media buys across various channels. 

• Manage ad campaign creation, management, reporting and optimisation across key channels – e.g. Google, Facebook, Pinterest, Bing, Retargeting partners. 
• Manage significant budgets in the markets Castlery operates in to ensure optimal budget allocation decisions are done to maximise performance. 
• Perform regular performance monitoring to ensure we achieve targets and KPIs. 
• Support the team with periodic data extraction, reporting and analyses to measure campaign effectiveness and uncover insights for performance optimization. 
• Propose new ad creative ideas based on our unique value propositions, current trends and competitor insights. 
• Manage small to mid-scale projects through collaborations with the internal from multiple teams – e.g. Campaigns, Creative, Brand & Content, Partnerships, Category and Demand Planning. 
• Communicate with our key external partners and keep abreast of marketing trends to ensure Castlery is always a pioneer in performance marketing. 
  
  

Requirements  

• Bachelor's Degree in Marketing/Statistics/Business or any other relevant education.  
• At least 3 years' experience in Performance Marketing, Paid Media and/or Data Analytical positions. 
• Strong analytical problem-solving skills with a passion for data analytics. Experience or knowledge in Google Analytics and other data visualisation tools (Tableau, Power BI etc.) would be a plus. 
• Ability to meet deadlines, prioritise & perform a variety of tasks over the course of the workday. 
• Strong team player with excellent written and verbal communication skills.  
• Driven to learn and is proactive in taking on new projects. 
  
  

What we promise

Our first promise - the ride of a lifetime

You'll be joining a company in its most exciting phase; we've proven our product market fit, and with the growing online penetration of furniture, we're now focused on hypergrowth. You'll have a front-row seat in witnessing the growth of our customer-base and organisation at a global-level.

Our second promise – a place to thrive

We're building a company that has people as one of the company's core pillars for success. It's our mandate to help every employee perform to their highest potential so that they can do the very best work of their lives here, at Castlery.

We're committed to our employees' growth and continuously strive to ensure our employees are set up for success through their journey, starting with an excellent onboarding experience, and carrying over into emphasis on personal and professional development.

Castlery strives to maintain a psychologically safe, transparent, and flexible work environment to enable our people can perform at their best level and believes in partnering our employees to raise that level as they grow with us.

 

Castlery is a company that offers online furniture shopping, focused on creating a space for people to thrive. They are in a phase of hypergrowth and are looking to build a culture of people who are passionate about their mission.