GTM Data & Analytics Manager

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a GTM Analytics Manager, you’ll work to: 

• Act as a thought partner to senior GTM leaders, owning analytical workstreams that inform our most critical revenue-driving decisions ranging from sales strategy and pipeline forecasting to segmentation, pricing, and campaign effectiveness.
•  You'll bring a consultative mindset, technical rigor, and business acumen to drive high-impact outcomes.
• Own analysis of sales performance, marketing impact, customer acquisition and retention, and operational efficiency. Provide forward-looking insights to GTM and executive stakeholders.
• Build and maintain scalable models for forecasting, pipeline health, conversion funnel diagnostics, and headcount/resource allocation.
• Work closely with senior leaders in Sales, Marketing, Product, and Customer Success to shape strategy using data-driven insights. Act as a trusted advisor in executive forums and strategic planning sessions.
• Develop compelling narratives and visualizations to support monthly business reviews

The Team You'll Work With

The GTM Data and Analytics team is responsible for delivering analysis and reporting that provide leaders with deep visibility into the performance of Carta’s GTM strategy. The team also equips teams with tools that help monitor their progress, identify key opportunities, and stay aligned with targets. Beyond reporting and enablement, the team serves as a strategic advisor, helping interpret insights and shape strategies to support Carta’s ambitious growth objectives.

About You

• 4+ years of experience in GTM analytics, business operations, strategic finance, or consulting, ideally in a B2B SaaS or fintech environment
• Track record of influencing executive stakeholders through data-driven insights and strategic thinking
• Advanced analytical toolkit: strong SQL and Excel skills; experience with BI tools
• Deep understanding of SaaS metrics (ARR, CAC, CLTV, funnel conversion, churn, etc.) and how they inform strategic decisions
• Highly self-directed and proactive; thrives in fast-paced, ambiguous environments
• Strong business judgment with the ability to connect the dots between quantitative data and business outcomes
• Excellent written and verbal communication skills, with a gift for simplifying complex ideas for diverse audiences

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is $152,000 - $190,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

Carta  has been included on the Fortune Best Place to Work Financial Services and Insurance list, Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2024 Built In Best Place to Work in the U.S., and certified as a Great Place to Work.

For more information about our offices and culture, check out our Carta careers page.

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Please note that all official communications from us will come from an @carta.com domain.