About the role
Have you ever seen a color that has immediately reminded you of a particular brand? Maybe you've struggled to feel relaxed in a room that has a clashing color scheme, or returned an item of clothing you got as a gift because the color wasn't quite right.
Colors have the immeasurable power to inform our mood, emotions, and thoughts. Research conducted by the Institute for Color Research reveals that people make a subconscious judgment about a product within 90 seconds of seeing it, and between 62% and 90% of that assessment is based on color alone.
User interface (UI) designers have the challenging task of incorporating color into their interface in a way that poignantly communicates a brand's visual identity. While it might seem like a website's color palette is a matter of the client's personal taste, in reality, UI designers rely on a framework called color theory: a multilayered set of guidelines that informs the use of color in design.
About the company
CareerFoundry is an online school for people looking to switch to a rewarding career in tech. Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back.
