Analyst

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. About the team The marketing team at Careem is responsible for powering the growth of Careem's everything app customer base, transactions and GTV by harvesting the rich data Careem has on its customers and driving activation, graduation, cross sell and retention journeys for the platform. This is a central team that takes a platform view of the customer and at the same time works closely with the business verticals to help deliver their growth objectives. The team also collaborates with the growth platform product team to continuously evolve our product capabilities that drive the growth machine at scale and for all our cities in the region. You will be working with VP of Marketing and Public Affairs, to manage Careem's mixed media model to continuously optimise advertising channel selection and allocate demand budget among business units and between ad and promo spend. You will also collaborate closely with Strategic Finance to support business modelling. What you'll do Support the VP of Marketing and Corporate Affairs leveraging a sophisticated, custom-built media mix optimisation model to dynamically reallocate marketing spend across channels, between ads and promos, and among business verticals. Collaborate with the Strategic Finance team to track and analyse weekly performance against the overall platform-level demand model projecting how deviations from the plan across new user acquisition, activation, graduation and retention rates, ARPU, orders per-users impact each other and necessitate changes in strategy. Project based analysis of platform-level customer behaviour trends such as how different combinations of experiences impact retention, CLTV, cross-sell and OPU trends.

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.