Growth Marketing Lead, Paid

We are seeking a detail-oriented and strategic Growth Marketing Lead, Paid to join our growing growth marketing team. This role reports to the Associate Director of Growth and oversees our Senior Associate, Growth Marketing. They will be responsible for leading the day-to-day strategy and execution of Caraway's paid digital channels, including Meta, Google, TikTok, and emerging platforms. They will own the entire paid acquisition program, working alongside our team to drive profitable growth, optimize ad performance, and execute a robust testing roadmap that uncovers the most incremental opportunities across all digital channels. As the Growth Marketing Lead, Paid, you will play a critical role in the success of our digital acquisition efforts. You will own the strategy and execution of all paid channels, ensuring campaigns are optimized for efficiency and scale. You will manage budgets, oversee creative testing, and lead collaboration with external partners while working closely with our Senior Associate, Growth Marketing to drive incremental growth. They will work closely with cross-functional teams to align performance marketing efforts with Caraway's brand values, creative standards, and business goals. This role requires a mix of strategic vision and hands-on execution, partnering with our Senior Growth Marketing Associate, Creative Performance manager, and external partners to drive continuous optimization and scale. If you have a passion for growth marketing, thrive in a fast-paced environment, and are obsessed with testing and performance analytics, this could be the perfect role for you!

Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We're passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials.