Campaign Specialist
Livspace
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
Required skills
- campaign performance
- communication skills
- content development
- CRM
- customer engagement
- customer journey
- database
- digital marketing
- HubSpot
- lead generation
- lifecycle marketing
- marketing campaigns
About the role
Livspace
Website:
livspace.com
Job details:
- Marketing Automation:
- Understand Livspace products, customer segments and CRM systems to plan and execute marketing campaigns.
- Create and manage automated communication journeys across different stages of the customer lifecycle.
- Set up and run campaigns directly using tools such as WebEngage, Chat360 or similar marketing automation platforms.
- Manage customer communication across Email, SMS, WhatsApp and Web Push notifications.
- Run always-on lifecycle campaigns to maintain engagement and drive lead progression.
- Collaborate with marketing and sales teams to support lead generation and customer engagement initiatives.
- Data Management & Analysis:
- Maintain and organize the customer database to support targeted campaigns.
- Track campaign performance metrics such as:
- open rates
- click-through rates
- Responses
- lead conversions
- bookings generated.
- Work with data teams to understand customer behavior and improve campaign effectiveness.
- Analyze campaign performance and identify opportunities to improve engagement and conversion rates.
- Journey Optimization:
- Identify drop-offs in the customer journey and improve communication strategies to increase conversions.
- Run experiments to test different messaging, content formats and communication timing.
- Use campaign insights and data to continuously improve lifecycle marketing strategies.
- Content Development
- Work with content and design teams to create engaging campaign messages for Email, SMS and WhatsApp.
- Ensure messaging aligns with Livspace brand guidelines.
- Develop targeted messaging for different customer segments.
Required Qualifications:
- Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
- 1–3 years of experience in marketing campaigns, CRM, marketing automation or digital marketing.
- Hands-on experience with marketing automation or CRM platforms such as WebEngage, MoEngage, CleverTap, HubSpot or similar tools.
- Experience with WhatsApp messaging platforms such as Chat360, Interakt, WATI or similar tools is a plus.
- Basic understanding of campaign performance metrics and marketing analytics.
- Strong organizational and communication skills, with the ability to work across multiple teams.
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