FirstHive
Website:
firsthive.com
Job details:
Job Designation: Campaign Ops Associate
Job Location: Mumbai
Job Responsibilities:
• Advice the clients on various marketing and communication activities to increase marketing ROIs.
• Plan and execute campaigns for clients through Email, SMS, App & Web push, social media, AdWords, etc.
• Expertise in creating segments from platform and assign that segment (Target audience) for the particular campaign.
• Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report.
• Create, test and track the performance of Campaigns.
• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign.
• Work closely with customers as well as other members of the Customer Support team.
• Execute daily customer support operations including responding to questions and following up on reported issues.
• Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program.
• Responsible for measuring ROI and KPI of the campaign.
Education & Skills Required:
• Graduate/Postgraduate
• 6+ years’ experience in campaign execution
• Good in creating segments in tools.
• Good knowledge of A/B testing
• Create, test and track the performance of Campaigns.
• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
• Basic knowledge of Digital marketing, MS office, SQL
• Attention to detail.
• Proactive and self-motivated
• Team Player and Accountability
• Creative at solving issues and ability to make independent decisions.
• Excellent communication in English (written & verbal) and interpersonal skills.
• Certification in Google AdWords, Facebook marketing preferred.
• Ability to plan, organize, coordinate and multitask.
• Good analytics and data inference skills
• Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, Salesforce marketing cloud, Web Engage, Clever tap, or similar.
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