Website:
indusind.bank.in
Job details:
Role Details:
As a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. The individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).
Role Description
A. Customer Engagement:
- Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
- Improve conversion funnel continuously by driving optimization of digital journey.
- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
- Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
B. Product Enhancement
- Be the voice- of customer in shaping the new set of features/products that the bank should launch
- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
- Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
- Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
EDUCATION
Essential requirement: Graduate or postgraduate degree from a reputed institution.
WORK EXPERIENCE
- Essential requirement: 2-4 years of relevant experience in campaign/CRM management for a digital business/app
- Prior experience of executing D2C campaigns and content strategy
- Prior working knowledge on SQL
- Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
- Experience with marketing tools like Firebase, Appsflyer is a plus
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
Click on Apply to know more.