CreditSea
Website:
creditsea.com
Job details:
Job Title: Performance Marketing & CRM Campaign Manager
Company: Innotech Creditsea Platforms Pvt. Ltd.
Industry: Fintech – Instant Personal Loans
About CreditSea,
CreditSea is a fast-growing fintech company providing instant personal loans with a seamless digital experience. We specialize in quick disbursals, short-term loans, and data-driven customer engagement.
Job Summary
We are looking for an experienced CRM & Campaign Manager who can independently manage and execute SMS, WhatsApp, IVR, and RCS marketing campaigns. The ideal candidate must have hands-on experience working with telemarketing and CPaaS platforms like Sinch, Pinnacle Teleservices, or similar providers.
This role requires expertise in campaign execution, content creation, funnel optimization, and performance tracking within the fintech or lending ecosystem.
Key Responsibilities
- SMS Campaign Management: Plan, execute, and monitor bulk SMS campaigns, ensuring high deliverability and engagement.
- WhatsApp API Campaigns: Manage automated and interactive WhatsApp journeys, leveraging APIs for personalization and scalability.
- IVR Journeys: Design and implement outbound IVR campaigns and automated call flows to enhance customer experience.
- RCS Messaging: Develop rich communication service campaigns with interactive features, ensuring innovative customer engagement.
- Campaign Optimization: Track KPIs (delivery, open rates, conversion), analyze performance data, and implement improvements.
- Compliance & Quality Assurance: Ensure all campaigns adhere to regulatory guidelines (TRAI, GDPR, etc.) and maintain audit-ready documentation.
- Cross-Functional Collaboration: Work closely with Product, Marketing, and Operations teams to align campaigns with business objectives.
- Reporting & Insights: Prepare detailed reports on campaign performance, customer engagement, and ROI.
Required Skills & Experience
• 2–5 years of experience in CRM/Retention/Performance Marketing
• Hands-on experience with SMS, WhatsApp API, IVR, RCS campaigns
• Prior experience working with telecom vendors (Sinch, Pinnacle, etc.)
• Strong copywriting skills for fintech marketing
• Knowledge of DLT process & template approvals
• Experience in loan/lending/fintech industry preferred
• Data-driven mindset
Preferred Candidate Profile
• Has worked in Instant Loan / NBFC / Fintech company
• Can independently handle campaign calendar
Click on Apply to know more.