Campaign Manager
ADScholars
- Location
- Hyderabad, Telangana, India
- Job type
- Full-time
Required skills
- Looker
- business objectives
- campaign optimizations
- Google Ads
- Google Tag Manager
About the role
ADScholars
Website:
adscholars.com
Job details:
- Plan, execute, and optimize paid campaigns on Meta Platforms (Facebook & Instagram) across full funnel objectives.
- Manage and scale campaigns across Google Ads networks including Search, Display, YouTube, and Performance Max.
- Perform advanced campaign optimizations focused on CPA, ROAS, CTR, conversion rate, and revenue growth.
- Set up and manage conversion tracking, event tracking, enhanced conversions, and pixel implementation via Google Tag Manager.
- Troubleshoot tracking discrepancies across ad platforms and analytics tools.
- Implement GA4 event tracking and validate tags using debugging tools.
- Analyze platform vs analytics data discrepancies and provide clear performance insights.
- Create automated performance dashboards in Looker Studio integrating Meta, Google Ads, and GA4 data sources.
- Generate daily, weekly, and monthly performance reports with actionable recommendations.
- Monitor campaign pacing, budget allocation, and forecast performance trends.
- Collaborate with creative and marketing teams to align campaign strategy with business objectives.
- Stay updated with platform algorithm changes, beta features, and performance marketing best practices.
- Flexible with Australia timings.
Click on Apply to know more.
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