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Company Description InfionX partners with ambitious businesses to unlock their next stage of growth by combining strategic consulting, digital execution, and precision engineering under one roof. The organization focuses on helping clients design and run data-driven campaigns that accelerate customer acquisition and retention. Teams at InfionX work closely with clients to translate business objectives into measurable marketing and growth outcomes. Professionals joining InfionX can expect a collaborative environment that values analytical thinking, experimentation, and continuous improvement.
Role Description The Campaign Analyst is a full-time, on-site role based in Bengaluru. This role is responsible for planning, executing, and optimizing marketing campaigns across channels, using data to guide decisions and improve performance. Day-to-day tasks include setting up campaigns in relevant platforms, monitoring key performance indicators, analyzing campaign data, and generating actionable insights and reports for internal teams and clients. The Campaign Analyst collaborates closely with marketing, product, and sales stakeholders to refine targeting, messaging, and budgets, ensuring campaigns support overall business goals. This role also involves testing new strategies, identifying growth opportunities, and maintaining accurate documentation of campaign performance and learnings.
Qualifications
- Candidates should possess strong Analytical Skills and Data Analytics capabilities to interpret performance metrics and generate insights.
- Candidates should possess Campaign Management and Campaigns experience, including planning, execution, tracking, and optimization.
- Candidates should possess excellent Communication skills to present findings clearly and collaborate with cross-functional teams.
- Candidates should possess proficiency with common analytics and marketing tools (e.g., Excel, Google Analytics, campaign dashboards); experience with A/B testing and basic reporting automation is beneficial.
- Candidates should possess strong attention to detail, problem-solving abilities, and a structured approach to working with data and deadlines.
- Relevant bachelor’s degree in marketing, business, statistics, engineering, or a related field; prior experience in a campaign analytics or performance marketing role is an advantage.
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