Marketing Analyst

Location: Remote (US, New York, Northeast region)

Travel: N/A

Manages Others: No

Education: Bachelor Degree in Marketing, Data Analytics, or a related field.

Experience: We are looking for a data-driven marketing professional with 3-5 years of experience in marketing analytics or operations, preferably within a B2B or B2G technology company. You will help optimize marketing performance across campaigns. The ideal candidate has expertise in managing HubSpot workflows, Salesforce CRM, and marketing automation platforms. If you thrive in a process-oriented environment and have a passion for data-driven marketing strategies, we want to hear from you.

Responsibilities:

Marketing Analytics and Reporting:

• Leverage Google Analytics to set up and track campaigns, analyzing customer journey lifecycles and providing actionable insights.
• Develop and maintain dashboards and reports using tools like HubSpot, Salesforce, SEMRush, to track marketing performance metrics.
• Monitor and analyze campaign effectiveness, conversion rates, and ROI to optimize marketing strategies.

HubSpot and Salesforce Management:

• Manage and refine HubSpot workflows, ensuring accurate lead tracking, sequencing, segmentation, and lead scoring.
• Collaborate with sales and marketing teams to align CRM data and processes, enhancing lead conversion and reporting accuracy.
• Support operational execution of marketing programs, ensuring seamless integration between HubSpot and Salesforce.

Process Optimization and Documentation:

• Develop and document standard operating procedures (SOPs) for marketing operations, with a focus on HubSpot and Salesforce usage.
• Identify opportunities for process improvements and implement scalable solutions to enhance team efficiency.
• Collaborate with cross-functional teams to streamline workflows and ensure consistent data hygiene and integrity.

Campaign Tracking and Insights:

• Work closely with the marketing team to set up, monitor, and analyze digital advertising campaigns and HubSpot automations.
• Track and measure customer interactions through the entire lifecycle, identifying key areas for improvement.
• Present data-driven insights and recommendations to optimize campaigns and improve overall marketing performance

Sales/Revenue Operations:

• Analyze revenue data to identify trends and areas for improvement across the entire sales funnel, from lead generation to closed deals.
• Build comprehensive full-funnel dashboards and reports to provide actionable insights to sales and marketing teams.
• Conduct in-depth analysis of marketing campaigns and sales activities to measure effectiveness and ROI.
• Collaborate with cross-functional teams to improve operational efficiency and drive revenue growth.
• Develop and implement data-driven strategies to optimize the sales funnel and increase conversion rates.
• Develop and maintain key performance indicators (KPIs) to track the success of revenue operations initiatives.
• Support the implementation and optimization of CRM systems and marketing automation tools.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
• 3–5 years of experience in marketing operations, analytics, or a similar role.
• Expertise in HubSpot workflows, data management, and reporting.
• Strong knowledge of Salesforce CRM and marketing automation platforms.
• Experience with Google Analytics and SEMRush, particularly in campaign setup and tracking.
• Advanced proficiency in analytics tools and Excel
• Demonstrated ability to develop and document processes and SOPs.
• Excellent organizational skills and a process-oriented mindset.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Experience in a B2B or B2G technology company is highly preferred.

Key Attributes for Success:

• Analytical thinker with a passion for data-driven decision-making.
• Proactive problem solver with a focus on continuous improvement.
• Team player with strong collaboration skills and the ability to manage multiple projects in a fast-paced environment.
• Detail-oriented and highly organized, with a commitment to delivering high-quality results.

Who We Are

At BusPatrol, safety isn’t just a priority — it’s our mission. As the nation’s most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses. Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk.

As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety. Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations. Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country.

By partnering with school districts, municipalities, and law enforcement, we make safety solutions more accessible and effective, ensuring that every child’s journey to and from school is as safe as possible.

What We Offer

When you join BusPatrol, you are not just taking a job. You are joining a mission-driven team dedicated to making a real impact. We offer:

✔ Competitive salary and benefits package

✔ Unlimited PTO

✔ A purpose-driven career, working to protect children and improve public safety

✔ The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork

✔ A team of innovators, committed to leveraging AI and smart technology for social good

Be Part of Something Bigger

We are looking for a passionate and dedicated team member to help us make roads safer. This is a meaningful opportunity to contribute to a mission-driven company that is using technology to create real change. At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation. If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.

Together, we can protect students, hold drivers accountable, and build a safer future for all.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.

The US salary range for this position is provided in this posting. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.

EOE/AA Disability-Veteran