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Job details:
Job Title: Business Executive - Advanced Wound Care Div.
Location: [Mumbai Western & Central ,Ahmedbad, Surat, Rajkot, Chennai, Coimbatore,Thiruvananthapuram, Ernakulam,Bangalore] ]
Budget: 6LPA
Job Summary:
The Business Executive will be responsible for driving demand and sales growth for our specialized portfolio of wound care, advanced wound care and hemostat products within a defined territory. This role requires a strong clinical understanding, excellent communication skills, and a proven ability to execute sales and marketing strategies effectively.
Core Job Responsibilities:
1. Field Visits & Territory Management
· Develop, maintain and execute a planned schedule of regular visits to key healthcare professionals (HCPs) – surgeons (General, Onco, vascular, plastic, orthopaedic), DFS, Podiatrists, wound‐care specialists/centres, hospital purchasing committees, nursing home management, home‐care agencies.
- Ensure a minimum number of calls per day(as per company policy) to achieve coverage of all relevant customers.
- Map and segment your territory: identify high‐potential clinics/hospitals, wound‑care centres, account users of chronic wound dressings, key decision‑makers (surgeons, wound‑care nurses, wound‐care coordinators, procurement heads).
- Monitor product availability in key accounts (hospitals, clinics, homecare providers) and follow up on any supply/stock issues.
- Maintain accurate and up‑to‑date records of customer visits, sample distribution, sales orders, forecast and pipeline in the CRM system, and provide timely reports.
· Regular visits to Operation Theatres (OTs) assisting technicians and surgeons on usage of products during and post surgeries
2. Demand Generation and Sales:
- Achieve or exceed assigned sales targets and business objectives for the product portfolio within the designated territory.
- Generate demand for the company's products through regular and structured visits to potential and existing customers, including:
i. Hospitals (Surgeons, Orthopedic, Wound Care Team
ii. Specialty Doctors (DFS, Podiatrists, Plastic Surgeons, Vascular Surgeons, Surgical & Radiation Oncologists)
iii. Private Clinics and Nursing Homes
iv. Home Healthcare Service Centers, Wound care dressers and Distribution Channels.
- Customer Relationship Management:
- Develop and maintain strong, professional relationships with key opinion leaders (KOLs), key business leaders (KBLs) and all relevant healthcare professionals (HCPs) to ensure product adoption and sustained usage.
- Act as a clinical and product expert, providing evidence-based information and solutions related to complex wound management.
- Educational Activities and Professional Development:
- Organize and conduct Continuing Medical Education (CME) programs for doctors and Continuing Nursing Education (CNE) sessions for nurses as per the company's marketing plan.
- Provide product demonstrations, in-service training, and clinical support to HCPs to ensure safe and effective product use.
- Serve as a resource to HCPs: stay updated on wound‑care protocols, best practices in chronic wound management, product clinical data, and relay to customers
- Market Intelligence and Strategy Execution:
- Effectively execute all marketing and promotional strategies and campaigns devised by the organization.
- Monitor competitor activities, product launches, pricing, promotional strategies, usage pattern, market trends, and product performance and report findings to the management team.
- Maintain accurate and up-to-date customer records and activity reports using the company's reporting system.
- Identify gaps and opportunities in wound‑care therapy in your territory
6. Compliance, Reporting & Self‑Development
a. Submit daily/weekly/ monthly activity reports: Tour Programme, customer visits, call outcomes, sample usage, business closed, pipeline status, next call plans.
- Maintain and update customer database and CRM records accurately.
- Attend internal trainings, meet with Area/Regional Manager, take product & clinical training, stay updated on wound‑care science, product features, competitor landscape.
- Plan self‑improvement: refine presentation skills, product knowledge, clinical knowledge of wound‑care management, negotiation skills, time & territory management
- Operate in full compliance with all company policies, industry codes of conduct, and local regulatory requirements.
Qualifications and Skills:
- Education: Bachelor’s degree in Pharmacy, Science, Nursing, or a related field.
- Experience: [2-5] years of experience in the Advanced Wound Care, Surgical segment.
- Knowledge: knowledge of wound pathophysiology, different types of chronic wounds (DFU, PU, Venous, Arterial, Malignant), and evidence-based wound care protocols.
- Skills: Excellent presentation, communication (both written and verbal), and negotiation skills.
- Attributes: Highly motivated, result-oriented, self-starter with a professional demeanor and strong ethical standards.
- Requirement: Must possess a valid driving license and be willing to travel extensively within the assigned territory.
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