Website:
croissancenow.com
Job details:
Department Campaign Delivery — Web
Location Gurgaon/Ghaziabad/Hybrid (2 days in-office)
CTC Range ₹9 – 14 LPA (commensurate with experience)
Reports To Founding Partner – Operations
Experience Minimum 5 years in web performance marketing
Start Date Immediate / As soon as possible
ABOUT THE ROLE
As our Web Campaign Delivery Manager, you will own the full execution lifecycle of performance marketing campaigns designed to drive web traffic, leads, and conversions for our clients. You will be the primary technical and strategic owner of all web-based paid acquisition — spanning search, display, native content discovery (Taboola, Outbrain, MGID), programmatic, and social channels. You will work directly with founding partners, manage relationships with media platforms and publishers, and be responsible for hitting agreed KPIs (CPL, CPA, ROAS, CTR) month on month across a growing portfolio of clients spanning BFSI, HealthTech, EdTech, and D2C verticals.
KEY RESPONSIBILITIES
• Own end-to-end campaign delivery for all web traffic and lead generation briefs across the agency's client portfolio
• Plan, build, and launch campaigns across Google Ads (Search, Display, Discovery, YouTube), Meta Ads, programmatic platforms (DV360, The Trade Desk, or similar), and native advertising platforms (Taboola, Outbrain, MGID, Revcontent, or similar)
• Set up and QA campaign structures including ad groups, audiences, bidding strategies, landing page alignment, and UTM tracking from scratch
• Monitor daily performance across all live campaigns — identify budget pacing issues, quality score drops, CTR anomalies, and conversion funnel leaks proactively
• Execute data-driven optimizations: bid adjustments, audience exclusions, A/B tests on ad copy and landing pages, creative rotation, and frequency management
• Manage media spends responsibly — ensure client budgets are deployed efficiently with zero wasteful overspend or underspend
• Implement and verify tracking infrastructure: Google Tag Manager, conversion pixels, GA4 event tracking, and CRM integrations
• Build and maintain live client-facing performance dashboards using Looker Studio or similar, with weekly and monthly commentary
• Coordinate with the creative team to brief, review, and iterate on web ad creatives — static banners, responsive ads, and video pre-rolls
• Conduct regular competitive analysis and keyword landscape reviews to surface new opportunities for clients
• Support new business pitches by contributing channel strategy, benchmark CPLs, and projected media plans
• Stay current on platform algorithm updates, beta features, and best practices across Google, Meta, and programmatic ecosystems
PLATFORM & TECHNICAL REQUIREMENTS
• Google Ads: Expert-level — Search, Display Network, Discovery, Performance Max, YouTube
◦ Bidding strategies: Target CPA, Target ROAS, Maximize Conversions, Enhanced CPC
◦ Quality Score optimization, Ad Rank improvement, keyword match type strategy
◦ Smart campaigns vs manual campaigns — knowing when to use which
• Meta Ads Manager: Advanced — Advantage+ campaigns, custom audiences, lookalike audiences, retargeting
◦ Facebook Pixel setup and event verification via Events Manager
◦ Conversion API (CAPI) implementation knowledge
• Programmatic: Working knowledge of DV360, The Trade Desk, or any major DSP
◦ Understanding of PMPs, open auction, and direct deals
◦ Audience segmentation using DMPs and third-party data
• Native Advertising Platforms: Hands-on experience with at least two of Taboola, Outbrain, MGID, Revcontent, or Yahoo Gemini
◦ Campaign setup: content campaigns, display campaigns, audience targeting, and bid management on native dashboards
◦ Creative strategy: headline A/B testing, thumbnail testing, and engagement rate optimization
◦ Publisher-level reporting: identifying top-performing placements, blacklisting underperforming sites
◦ Pixel integration and conversion tracking on Taboola/Outbrain natively and via Google Tag Manager
• Tracking & Analytics: Google Tag Manager (intermediate–advanced), GA4, Google Search Console
◦ Cross-channel attribution modelling — last click vs data-driven
◦ UTM taxonomy design and maintenance across campaigns
• Reporting: Looker Studio (Google Data Studio), Excel/Google Sheets for analysis, pivot tables
CANDIDATE REQUIREMENTS
• Minimum 5 years of hands-on web performance marketing experience — agency background strongly preferred
• Demonstrated experience independently managing monthly media spends of ₹20L–₹1 Cr+ across web channels
• Strong analytical capability — comfortable deriving insights from large data sets and translating them into campaign actions
• Excellent written and verbal communication in English — able to present performance reviews confidently to senior client stakeholders
• Experience working across multiple clients simultaneously in an agency environment
• Google Ads certification (Search and/or Display) — current certification preferred
• Deep understanding of conversion funnels, lead quality metrics, and downstream revenue attribution
• Proficiency with CRM tools (HubSpot, Zoho, Salesforce) and understanding of how lead data flows from campaign to CRM
SECTOR EXPERIENCE (ADVANTAGEOUS)
• BFSI — insurance, lending, mutual fund, or banking web lead generation campaigns (compliance-aware copy, regulated sector norms)
• HealthTech — doctor consultation platforms, pharmacy, or diagnostics digital campaigns
• EdTech — course enrolment or demo lead generation with CPL optimisation
• D2C / e-commerce — ROAS-driven campaigns with Google Shopping or Meta catalogue ads
GOOD TO HAVE
• Experience running campaigns on additional content discovery platforms beyond Taboola/Outbrain — such as Share through, Triple Lift, or Zemanta
• Familiarity with LinkedIn Ads for B2B lead generation
• Knowledge of SEO fundamentals — enough to brief on landing page structure and content
• Experience with call tracking platforms (CallRail, Exotel, or similar) for offline conversion attribution
• Exposure to international campaigns — UAE, Singapore, or South-East Asia markets
WHAT YOU WILL OWN (KPIS)
KPI / Target / Expectation
CPL (Cost per Lead) At or below agreed client benchmarks every month
Campaign go-live time New campaigns live within 3 working days of brief
Budget utilisation 95–100% of agreed monthly budget deployed
Reporting turnaround Monthly reports delivered within 2 days of month-end
Client retention Zero client churn attributable to delivery failure
To apply: Send your CV, a brief cover note, and relevant campaign performance samples to harry@croissancenow.com
Subject line: Application – Web Campaign Delivery Manager
Click on Apply to know more.