Curagers
Website:
curagers.com
Job details:
About the Company
Curagers is looking for a proactive and results-driven Marketing & Business Development Manager to drive business growth for our home healthcare services in Ludhiana.
About the Role
The ideal candidate will have strong experience in healthcare marketing, local market development, referral network building, and customer acquisition. This is a field-oriented role that requires regular market visits, direct engagement with healthcare professionals and potential referral partners, and a strong focus on generating new business opportunities.
Key Responsibilities
1. Marketing Strategy & Business Planning
- Develop and execute marketing and business development strategies to expand home healthcare services in Ludhiana.
- Identify potential markets, customer segments, and new business opportunities.
- Prepare and implement outreach plans to increase brand awareness and service adoption.
2. Field Marketing & Business Generation
- Plan and conduct daily field visits to hospitals, clinics, doctors, diagnostic centers, senior living communities, and other potential referral partners to generate business.
- Maintain a structured daily visit schedule focused on lead generation, relationship building, and business conversion.
- Conduct market visits and on-ground assessments to identify customer needs, market potential, and growth opportunities.
- Track daily visits, leads generated, follow-ups, and business outcomes, and submit regular performance reports.
- Build and maintain strong relationships with healthcare professionals, referral partners, and prospective customers.
3. Brand Building & Promotional Activities
- Build and strengthen the company's brand presence across online and offline channels.
- Plan and execute local marketing initiatives, including wellness camps, community outreach programs, healthcare awareness activities, and promotional events.
- Ensure consistent and professional brand communication across all customer touchpoints.
4. Lead Generation & Conversion
- Generate qualified leads and develop strategies to convert prospects into paying customers.
- Work closely with the operations team to ensure effective follow-up and service delivery.
- Monitor marketing performance, lead conversion, and business generation metrics.
5. Partnership Development
- Establish referral partnerships with hospitals, clinics, doctors, insurance providers, senior care facilities, and other relevant organizations.
- Identify and develop strategic collaborations to expand the company's reach and customer base.
6. Market Research & Reporting
- Analyze competitor activities, local market trends, pricing, and customer preferences.
- Identify new service opportunities and recommend initiatives to improve market penetration.
- Maintain accurate records of market visits, leads, referral sources, and business development activities.
- Submit regular updates on market intelligence, progress, and achievement of targets.
7. Team Coordination
- Coordinate with internal teams, agencies, and vendors to execute marketing initiatives.
- Support the development and implementation of local marketing campaigns and business growth plans.
Qualifications
- MBA/PGDM in Marketing, Business Administration, or a related discipline.
Required Skills
- Minimum 5 years of experience in marketing and business development, preferably in home healthcare, healthcare services, or a related service industry.
- Must be based in Ludhiana, Punjab, with a strong understanding of the local market.
- Must own a personal vehicle and be willing to use it for daily marketing visits, business development activities, and market analysis.
- Daily field visits are mandatory and must be planned around business generation, lead development, and referral partnerships.
- Must report to the company's Head Office in Mohali every Friday for weekly reporting, performance reviews, and business planning.
- Strong communication, negotiation, networking, and relationship management skills.
- Ability to work independently, meet business development targets, and maintain structured reporting.
- Willingness to travel regularly within Ludhiana and nearby markets as required.
- Demonstrated experience in executing successful marketing and business development initiatives.
- Strong understanding of healthcare marketing, referral networks, and customer acquisition.
- Excellent planning, organizational, and project management skills.
- Familiarity with healthcare compliance and ethical marketing practices.
Compensation & Benefits
- Competitive compensation based on experience and suitability.
- Commission / performance-based incentives.
- Health insurance.
- Paid sick leave and paid time off.
- Provident Fund (PF).
- Shift allowance, as applicable.
Work Schedule
- Day shift.
- Weekend availability, as required.
- Field visits and business development activities are an integral part of the role.
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