Cine Square Entertainment Pvt. Ltd. - India
Website:
cinesquare.in
Job details:
Business Development Manager (Cinema Advertising)
Company: Cine Square Entertainment Pvt. Ltd.
Department: Business Development / Marketing
Location: Indore, Madhya Pradesh
Employment Type: Full-Time
Salary: 20,000 per month
Working Days: 6 days a week
Job Summary
The Business Development Manager (Cinema Advertising) will be responsible for generating business through the sale of cinema advertising and promotional opportunities.
The candidate will identify potential advertisers, generate leads, conduct client meetings, prepare proposals, negotiate commercial terms, close deals, and maintain long-term client relationships.
The primary objective of this role is to increase cinema advertising revenue and build a strong advertiser network for Cine Square Entertainment Pvt. Ltd.
Key Responsibilities
1. Business Development & Sales
- Identify and approach potential corporate and local advertisers.
- Generate new business through field visits, cold calling, networking, referrals, and market research.
- Develop relationships with advertising agencies, media agencies, brands, and local businesses.
- Conduct meetings and presentations with prospective clients.
- Prepare customized advertising proposals based on client requirements.
- Negotiate commercials and close advertising deals.
- Achieve assigned monthly, quarterly, and annual revenue targets.
2. Cinema Advertising Sales
Sell and promote various advertising opportunities, including:
- On-screen cinema advertisements
- Pre-show advertising
- LED screen advertising
- Lobby branding
- Standee and display branding
- Product displays and activations
- Promotional stalls
- Event sponsorships
- Cinema property branding
- Special promotional campaigns
- Digital advertising opportunities within cinema premises
3. Client Relationship Management
- Develop and maintain strong relationships with existing advertisers.
- Ensure excellent client servicing and encourage repeat business.
- Understand client marketing objectives and recommend suitable cinema advertising solutions.
- Handle client queries and coordinate internally for campaign execution.
- Follow up with clients for renewals and repeat campaigns.
4. Market Development
- Identify new industries and businesses that can benefit from cinema advertising.
- Research local market opportunities and potential advertisers.
- Monitor competitor advertising activities and market trends.
- Develop new ideas and packages to increase advertising revenue.
- Build a database of potential clients and maintain an active sales pipeline.
5. Campaign Coordination
- Coordinate with cinema operations, marketing, creative, and technical teams for campaign execution.
- Ensure advertisements and branding materials are displayed as per agreed terms.
- Maintain communication with clients throughout the campaign.
- Ensure commitments made to advertisers are properly fulfilled.
6. Reporting & Collections
- Maintain daily records of leads, calls, meetings, proposals, and closures.
- Submit weekly and monthly sales reports.
- Maintain an updated client and prospect database.
- Track pending payments and coordinate with the accounts team for collections.
- Provide regular revenue forecasts to management.
Candidate Profile
- Graduate in any discipline; Marketing, Business Administration, Commerce, or related qualification preferred.
- Experience in sales, business development, advertising sales, media sales, corporate sales, or marketing preferred.
- Candidates with strong sales ability and good communication skills may also be considered.
- Experience in media, cinema, advertising, radio, outdoor advertising, digital advertising, or B2B sales will be an advantage.
Required Skills
- Excellent communication and interpersonal skills.
- Strong sales and negotiation skills.
- Good presentation and convincing abilities.
- Lead generation and client acquisition skills.
- Strong relationship-building ability.
- Target-oriented and self-motivated.
- Comfortable with field sales and client meetings.
- Basic knowledge of MS Excel, Word, PowerPoint, and email.
- Willingness to travel for client meetings.
Key Performance Indicators (KPIs)
Performance will primarily be measured on:
- Monthly advertising revenue generated
- New clients acquired
- Number of client meetings
- Number of proposals submitted
- Conversion rate
- Repeat business and client retention
- Advertising inventory utilization
- Payment collection
- Achievement of monthly and annual targets Compensation
Role:
Advertising Sales
Industry Type:
Film / Music / Entertainment
Department:
Sales & Business Development
Employment Type:
Full Time, Permanent
Role Category:
Enterprise & B2B Sales
Education
UG: B.B.A. / B.M.S. in Marketing
P.G: MBA in Marketing
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