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About SoulPOP
SoulPOP is a premium sensory micro-ritual brand. We make small, intentional products for the moments between; before a meeting, after a workout, on a flight, at 3pm when the screen has been on too long. We are building something genuinely new in the Indian wellness space: products that work in 60 seconds, for people who are always in motion.
We are founder-led, pre-launch, and moving fast. This is a rare opportunity to own the commercial engine of a premium D2C brand from the ground up.
The Role
You will build and own SoulPOP's sales, channel, and supply chain infrastructure. This is not a management role on top of an existing team; you are the person who builds the team, the systems, and the partnerships that take SoulPOP from launch to scale.
You will own three things: getting the product in front of the right people (online and offline channels), getting it to them reliably (distribution and supply chain), and making sure the economics of doing both are healthy.
If you have scaled a premium consumer brand’s commercial operation before and want to do it again with full ownership and equity upside, this is the role.
What You Will Do
Online Sales & D2C
• Build and manage SoulPOP's D2C website (Shopify) listings, pricing, promotions, conversion optimization
• Own the Amazon and quick-commerce (Blinkit/Zepto) channel strategy and execution
• Manage online inventory, fulfilment, and returns
• Work with the brand team on digital campaigns that drive online revenue
Offline Sales & Channel Activation
• Build and manage the modern trade and premium retail channel: -identify the right retail partners, negotiate terms, and execute listings
• Develop and activate the corporate gifting B2B channel: - pipeline building, outreach, account management, and repeat order management
• Lead the hotel B2B2C partnership programme: - identify hotel partners, negotiate welcome gift arrangements, track conversion
Distribution & Supply Chain
• Build the distribution network: - identify and onboard distributors for Delhi NCR and expansion markets
• Own the end-to-end supply chain: - manufacturer coordination, inbound logistics, warehousing, and last-mile delivery
• Manage inventory planning: - demand forecasting, reorder points, buffer stock, and dead stock prevention
Who You Are
• 3–4 years of experience in sales, channel management, or supply chain in a consumer brand, D2C, FMCG, premium lifestyle, or beauty/personal care
• You have done this before you have either launched a brand's distribution from scratch or scaled an existing one significantly
• You understand both online (D2C, marketplace) and offline (modern trade, GT, gifting) channels and can operate across both
• Strong network in Delhi NCR retail, distribution, or premium consumer brand ecosystem is a significant advantage
• Based in Gurugram or willing to commute daily
Bonus if you have:
• Prior experience at a premium D2C brand
• Existing relationships with modern trade buyers or distributors in North India
• Experience with Shopify, Amazon Seller Central, or quick-commerce platforms
What You Get
• Full ownership of the commercial function, this is your P&L
• Direct access to the founder and the opportunity to be part of the founding leadership team
• Competitive salary + performance incentive + equity discussion for the right candidate
• The chance to build something that doesn't exist yet in the Indian wellness market
To apply email us at disha@thesoulpop.com, mohit@thesoulpop.com
Click on Apply to know more.