Eggfirst Advertising and Digital Marketing Agency
Website:
eggfirst.com
Job details:
Company Description Eggfirst Advertising and Digital Marketing Agency is India’s leading semi-urban and rural specialist full-service advertising agency, with a strong focus on Tier 2/3 and rural markets. The agency combines creative storytelling with deep expertise in digital advertising, mainstream creative, and celebrity integration to deliver campaigns that resonate with rural consumers. Since 2004, Eggfirst has executed more than 2,700 brand campaigns for renowned brands, driven by insightful understanding of “Bharat,” impactful creativity, and thoughtful media outreach. Through initiatives like “Eggfirst Chalo Rural Conclave & Awards,” the agency actively supports the rural growth story by connecting brands and businesses that serve Bharat. With a proven track record and high-profile celebrity collaborations, Eggfirst is recognized as a trusted partner for brands aiming to engage rural India.
Role Description The Business Development Manager is a full-time, on-site role based in Goregaon. This role is responsible for identifying and pursuing new business opportunities, particularly with brands targeting Tier 2/3 and rural markets, and nurturing long-term client relationships. The Business Development Manager will conduct market research, generate qualified leads, prepare and deliver compelling sales presentations, and collaborate with internal creative and digital teams to develop tailored proposals. Daily activities include managing the sales pipeline, negotiating contracts, meeting revenue targets, and providing regular business performance reports to leadership. The role also involves representing Eggfirst at industry events and client meetings, ensuring that client needs are understood and translated into effective advertising and digital marketing solutions.
Qualifications
- Strong business development, sales, and account management skills, with the ability to identify opportunities and convert prospects into long-term clients.
- Experience in advertising, digital marketing, or media services, with familiarity in integrated campaigns and brand communication strategies.
- Ability to conduct market research, analyze data, and develop go-to-market plans for Tier 2/3 and rural markets.
- Excellent communication, negotiation, and presentation skills, with comfort in engaging senior stakeholders and decision-makers.
- Proven capability in relationship building, stakeholder management, and cross-functional collaboration with creative and strategy teams.
- Relevant bachelor’s degree (e.g., Marketing, Business, Communications) or equivalent professional experience.
- Prior experience working with rural or semi-urban markets in India is highly beneficial.
- Self-driven, target-oriented professional with strong organizational skills and the ability to work in a fast-paced, on-site agency environment.
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