Tata Consumer Products
Website:
tataconsumer.com
Job details:
Key Responsibilities - HORECA BDE - LOCATION MUMBAI !! (FMCG)
• Drive Primary & Secondary Sales in the territory in line with the business objectives of
the company
o Primary Sales - Develop the channel partner network and implement the
distribution objectives to drive reach & penetration across the territory
o Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain
high service level, drive visibility of all categories of products and ensure
commercial hygiene (usage of technology while placing retail orders) in the
territory
• Prepare market execution plan (day-wise MJP) & submit weekly reports
• Provide ground-level inputs for promotions, local activations & demand forecasting
exercise
• Demand forecasting – Regular analysis of primary & secondary sales data to identify
gaps in the business & providing insights to Area Sales Manager about the territory
• Claim management - Ensuring timely submission of stockiest claim along with
supporting documents adhering to the company’s guidelines
• Build capability of the indirect sales force by communicating and reviewing their
delivery against expectations, and enhancing their sales skills by conducting market
work with them & regular training
• Timely review/ communication with CFAs to maintain timely supplies. Real-time
follow-ups with CFAs for stock conversion, delivery
• Co-ordination with Finance team for pricing issues, accounts settlement, claims
management.
Desired
Candidiate Profile
• Proven and deep knowledge of sales and distribution system
• Knowledge of basic concepts of consumer goods distribution such as various channel
partners, distribution mix, ROI calculation, visibility creation, retail and wholesale
trade mechanics and evaluation of distribution health indicators
• Knowledge of competitor mapping and benchmarking
• People management skills to handle indirect sales force
Desired
Experience Level
& Qualification
• A graduate / post-graduate with 2 – 8 years of prior work experience in a consumer
goods sales environment in a frontline sales role
Click on Apply to know more.