Oizom
Website:
oizom.com
Job details:
Job Description:
Oizom is seeking a Business Analyst to play a critical role in the planning, execution, and optimization of outreach campaigns. This person will be responsible for creating, managing, and innovating outreach funnels, sourcing information, and developing data-driven strategies.
The Business Analyst will use tools like Apollo and Clay for database creation and will manage various automation sequences on Pardot or a similar tool to engage prospects efficiently. A key focus will be on generating high-quality leads, ensuring proper lead qualification, and optimizing outreach campaigns for effectiveness and efficiency.
Required Skills and Qualifications:
● Strong Analytical Skills: Ability to analyze large datasets and create data-driven strategies that improve lead generation and outreach performance.
● Experience with Outreach Tools: Proficient in using tools such as Apollo, Clay, Pardot, or similar for database management, outreach automation, and campaign tracking.
● CRM Experience: Familiarity with CRM platforms like Salesforce to manage leads and track progress through the funnel.
● Proven Campaign Management: Experience designing and executing outreach campaigns with measurable success.
● Proactive Problem-Solver: A self-motivated individual with a knack for identifying problems and finding creative, efficient solutions.
● Excellent Communication Skills: Ability to communicate with both internal teams and external partners to gather information and convey campaign goals.
● Collaborative Mindset: Comfortable working across multiple teams—especially with Sales and Marketing—to align on outreach goals and strategies.
● Attention to Detail: High level of precision when handling data and ensuring campaigns are running smoothly and effectively.
Job Responsibilities:
● Campaign Setup: Develop and set up outreach campaigns, including the building of databases and the integration of tools for automation.
● Monitor & Optimize: Track performance metrics of outreach campaigns and optimize funnels based on data to improve engagement and conversion rates.
● Collaborate with Teams: Work closely with the Outreach Specialist and Sales Team to ensure that leads are well-qualified and passed on efficiently.
● Lead Qualification: Develop, test, and refine lead qualification and scoring criteria to ensure high-quality leads are prioritized.
● Reporting & Analysis: Provide actionable insights and data-driven reports to optimize outreach strategies and measure success.
Key Responsibilities (KRAs):
1. Database Creation and Management:
○ Build and maintain targeted databases for outreach campaigns using tools such as Apollo, Clay, and other data sourcing platforms.
○ Sourcing information about potential leads from various channels and ensuring the data is accurate, up-to-date, and actionable for campaigns.
2. Outreach Funnel Creation & Management:
○ Create, manage, and innovate outreach funnels for different campaigns, ensuring a consistent flow of qualified leads.
○ Monitor the performance of each funnel and continuously improve it based on key performance metrics (e.g., engagement rate, conversion rate).
○ Ensure campaigns are aligned with Oizom’s strategic goals and target audience.
3. Automation & Campaign Management:
○ Design and implement automation for outreach activities using platforms like Pardot and similar tools to streamline communication processes and follow-ups.
○ Work with the Outreach Specialist to track outreach activities and monitor lead progression through automated flows.
4. Lead Qualification & Engagement Strategy:
○ Collaborate with the Outreach Specialist to ensure that all leads are properly nurtured and qualified for sales team handoff.
○ Develop strategies to effectively engage with leads, turning them into qualified prospects ready for sales.
5. Performance Monitoring & Reporting:
○ Track and analyze the performance of outreach campaigns and funnels, providing detailed reports on metrics like response rates, lead progression, and conversions.
○ Design and develop interactive dashboards to visualize outreach campaign data and key performance indicators (KPIs).
○ Regularly report on performance and propose changes to improve effectiveness.
6. Collaboration with Sales and Marketing Teams:
○ Collaborate closely with the Sales Team to get feedback on lead quality and optimize future campaigns.
○ Work in tandem with the Marketing Team to align outreach efforts with overall business goals and marketing strategies.
7. Tool Evaluation & Implementation:
○ Identify, test, and implement new tools that can enhance the outreach and lead-generation process.
○ Stay up-to-date with the latest tools and technologies in outreach automation, CRM management, and campaign optimization.
8. Lead Scoring & Qualification Framework:
○ Develop and manage a lead scoring framework to prioritize leads based on their potential value and readiness for conversion.
○ Use this framework to ensure the sales team is focusing on the most valuable leads.
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