About the role
Burson Group India is looking for a Senior Account Executive - PR & Content for our Gurugram Office. The individual will join our client servicing team and work with clients across Energy, ESG, Agriscience and Defense sectors. The candidate should have strong content skills in the sectors mentioned.
As a Senior Account Executive, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson's performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
What you'll do:
Stay current on your clients' businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client's business objectives and deliver results.
Act as a day-to-day client POC and maintain a clear and consistent communication channel between the client and the account team.
Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
Manage client relationships and be the client's key contact, counselor, and strategic thinker.
Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
Maintain a strong rapport with journalists/bloggers/media members who cover your clients' industries and businesses to optimize channels.
Be able to support the senior managers and leaders in resolving client issues.
Help develop media strategies, write pitch letters, and respond to media queries.
Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team.
Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment.
About the company
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.