Marketing and Communications Senior Manager, India

Mission: As the Marketing and Communications Senior Manager, you will be instrumental in contextualizing Bulgari's global strategy to the Indian market. You will lead a talented team to develop and implement innovative marketing and communications campaigns that elevate our brand's prestige and drive sales. Job responsibilities Brand Strategy: - Develop and oversee the execution of a comprehensive marketing strategy that aligns with global directives and addresses local marketing needs. - Define and maintain a strong brand identity and positioning across all touchpoints, including digital, print, and experiential. - Identify and capitalize on emerging trends to ensure the brand remains relevant and innovative. Marketing Campaigns: - Conceptualize, plan, and execute integrated marketing campaigns, including product launches, seasonal promotions, and brand awareness initiatives. - Collaborate with creative agencies and internal teams to develop compelling marketing materials, such as advertising, social media content, and print collateral. - Manage the marketing budget and measure the ROI of all marketing activities to optimize resource allocation. Public Relations: - Build and maintain strong relationships with key Celebs, influencers, thought leaders and media partners. - Develop and execute strategic PR plans that drive topicality and visibility. - Develop market specific content balancing global codes with local relevance. - Identify and leverage opportunities for meaningful partnerships with the local arts and crafts eco-system and foraging Digital Marketing: - Lead the development and execution of digital marketing strategies, including social media, email marketing, and SEO/SEM. - Optimize the brand's website and e-commerce platform to drive traffic and conversions. - Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions. Event Management: - Plan and execute high-profile events, such as fashion shows, trunk shows, and VIP experiences. - Manage event budgets and logistics to ensure seamless execution. Team Leadership: - Lead and inspire a team of marketing and communications professionals. - Recruit, develop, and retain top talent. - Foster a collaborative and creative work environment. Budget Management - Allocate budgets in a strategic and efficient manager that is aligned with local priorities and maximizes efficacy. - Ensure timely reporting to regional and global stakeholders Profile Qualifications: - Minimum of 10 years of experience in a relevant role. - Demonstrated success in managing 360-degree MARCOM mandates, either within a luxury brand or a global consumer-facing brand. - Strong understanding of the luxury market and consumer behavior. - Exceptional leadership and management skills. - Excellent written and verbal communication skills. - Strong analytical and problem-solving abilities. - Experience in managing budgets and resources. - Proficiency in digital marketing tools and analytics. - A passion for luxury and a keen eye for detail - Advanced Power point skills