Marketing & Content Lead

The Marketing & Content Lead will be responsible for developing and executing the organisation's marketing strategy, overseeing content and communication delivery, and supporting performance campaigns for ecommerce clients. The ideal candidate possesses a deep understanding of digital marketing, ecommerce purchase behaviour, content strategy, and cross-platform campaign execution. Key Responsibilities Marketing Strategy Develop and manage Bulba's overall marketing roadmap and brand positioning. Lead multi-channel marketing initiatives across LinkedIn, Instagram, X, YouTube, Meta, Google, Amazon, TikTok and email platforms. Establish clear KPIs and reporting mechanisms for internal and client-side marketing performance. Plan quarterly campaigns, experiments, and growth initiatives aligned with business objectives. Performance & Campaign Execution Plan, execute and optimize digital marketing campaigns across: Meta (Facebook & Instagram) Google Ads (Search, Display, Performance Max, YouTube) Amazon Ads TikTok Shopify marketing automations Email/SMS platforms Analyse performance metrics such as ROAS, CAC, CTR, AOV, MER, CRM metrics and content-assisted conversions to optimize campaign outcomes. Develop audience strategies, funnel flows, offer testing, creative testing and retargeting plans. Content Leadership Oversee the development of high-impact content for Bulba and client marketing requirements including: Case studies Landing pages and website copy Ad copy and scripts Newsletters and email campaigns LinkedIn and social content across platforms Convert campaign performance and influencer collaborations into structured, proof-based marketing assets. Client Communication & Stakeholder Management Lead weekly strategy calls and progress reviews with clients. Present insights, reports, projections and recommendations in a structured and professional format. Coordinate delivery timelines with internal teams to ensure consistent and high-quality output. Function as a strategic consultant for clients with respect to content, campaigns, creator partnerships and marketing direction.

Bulba