Enrich
Website:
enrichbeauty.com
Job details:
Job Title : Assistant Manager - BTL Activations
Location : Mumbai
Years of experience : 2-3 Years
Job Purpose: To ensure marketing through digital channels, in order to drive sales.
Key Responsibilities:
- · Plan and execute BTL and shopper marketing activations across all salon and retail outlets.
- Drive customer engagement through year-round on-ground activations across targeted catchment areas.
- Develop and manage strategic alliances and partnerships with brands to enhance footfalls, conversions, and average ticket size.
- Organize and manage BTL activities including roadshows, exhibitions, conferences, seminars, and in-store promotions.
- Oversee the creation and distribution of marketing materials such as pamphlets, brochures, and handbills.
- Ensure seamless planning and execution of all ground activations and promotional campaigns.
- Manage brand promotions, sponsorships, collaborations, and product/service launches.
- Continuously ideate and implement innovative marketing initiatives to strengthen brand recall and visibility.
- Define campaign guidelines and ensure adherence to brand and project briefs.
- Conduct mystery market visits and audits (both qualitative and quantitative) to evaluate campaign effectiveness and store-level execution.
Requirements
- 2–3 years of experience in BTL marketing or on-ground activations.
- Mandatory experience in Retail, FMCG, or Direct Sales industries.
- Strong project management and execution skills.
- Excellent communication and stakeholder management abilities.
- Ability to multitask and manage multiple campaigns simultaneously.
Click on Apply to know more.