Marketing Professional - Campaign Management

The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty. 1. Supports in executing BT Group's content and campaign strategy, supporting the achievement of BT Group's commercial and marketing objectives. 2. Supports the implementation of content programs that delivers measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic. 3. Participates in activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan. 4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention. 5. Supports the use of multi-channel automation and customer relationship tools in email strategy and execution, enabling engaging content strategy and campaign execution. 6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI). 7. Undertakes content production operations delivering assets that support BT Group's content and campaign strategy. 8. Supports in the implementation of ways to improve working processes within content and campaign management.

BT Group was the world's first telco and our heritage in the sector is unrivalled. As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies. Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.