Assistant Manager – Brand & Culture Strategy

Overview This person will be the creative strategist and cultural pulse-checker for the Broadway brand. They'll work closely with the Head of Marketing, design team, and social/content leads to build campaigns and collabs that feel modern, hype-worthy, and culturally resonant. Think decks, trends, brand drops, and moments that build narrative and meaning for the Broadway brand. Key Responsibilities Brand Campaign Strategy: Translate marketing goals into campaign concepts, moodboards, and storytelling themes. Trend & Culture Research: Stay plugged into fashion, food, meme culture, music, creators – and feed relevant insights to the team. Creative Briefing: Work with junior creative director (once hired) and content team to bring briefs to life visually and socially. Collaborations & IP Development: Support in building and pitching brand collabs, drops, and Broadway-origin IPs. Internal Storytelling: Help package Broadway decks for brand partners, recaps, internal meetings, or press. Ideal Candidate 2–4 years in brand/culture strategy, content planning, or creative roles. Comfortable with decks, insights, and culture-to-brand thinking. Strong taste level and storytelling ability across formats (decks, IG posts, Notion boards, Figma outlines). Someone who gets the why behind what's trending, not just the what.