Senior Content Writer

We are looking for an experienced Senior Content Writer to join our talented Content team. In this role, you will be responsible for crafting engaging and impactful content across a range of our digital channels, including our website, social media platforms, and marketing materials. Key responsibilities: - Develop and implement a content strategy that aligns with our overall brand and marketing objectives - Write high-quality, SEO-optimized content for our website, blogs, social media, and other digital channels - Collaborate with the wider marketing team to ensure content is tailored to specific audience segments and campaigns - Continuously monitor content performance and make data-driven improvements - Stay up-to-date with the latest content marketing trends and best practices - Mentor and guide junior members of the Content team Requirements: - Minimum 5 years of experience as a professional content writer or copywriter - Excellent writing and editing skills, with a strong command of English grammar and style - Experience in creating content for a variety of digital platforms, including websites, social media, and email - Proficiency in SEO best practices and content optimization - Ability to work collaboratively with cross-functional teams - Strong attention to detail and the ability to meet deadlines - Familiarity with content management systems (CMS) and analytics tools

The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.