Senior Optimization Analyst A/B Testing - R01548197

About Brillio:

Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Brillio, renowned for its world-class professionals, referred to as "Brillians", distinguishes itself through their capacity to seamlessly integrate cutting-edge digital and design thinking skills with an unwavering dedication to client satisfaction.

Brillio takes pride in its status as an employer of choice, consistently attracting the most exceptional and talented individuals due to its unwavering emphasis on contemporary, groundbreaking technologies, and exclusive digital projects. Brillio's relentless commitment to providing an exceptional experience to its Brillians and nurturing their full potential consistently garners them the Great Place to Work® certification year after year.

Lead Data Analyst

Primary Skills

• Marketo, Adobe Campaign, Adobe Audiene Manager, WorkFront, AEM Assets, Dynamic Media, SPA Frameworks, Adobe Target, AEM Sites, Adobe Analytics
  
  

Job requirements

• Job Title: Senior Optimization Analyst A/B Testing
• Location: Remote, Cary North Carolina
• Job Type: Contract
  
  

About the Role We are seeking a Senior Optimization Analyst to lead our A/B testing program and drive data-informed decisions to enhance user experience and conversion rates for several client brand websites. This role requires a deep understanding of Optimizely and Adobe Analytics, as well as expertise in designing, implementing, and analyzing experiments to optimize digital experiences.

Key Responsibilities

• Lead the end-to-end A/B testing program, including test ideation, prioritization, execution, and analysis.
• Use Optimizely to set up and manage experiments on website user experience changes.
• Analyze experiment data using Adobe Analytics and other web analytics tools to evaluate test performance and impact on downstream web KPIs (e.g., conversion rates, engagement, revenue impact).
• Collaborate with cross-functional teams, including UX designers, developers, and product managers, to implement and refine testing strategies.
• Develop and maintain a structured experimentation roadmap aligned with business objectives.
• Present findings, insights, and recommendations to stakeholders to drive optimization initiatives.
• Stay up to date with industry best practices and emerging trends in A/B testing, personalization, and website optimization.
  
  

Qualifications

• 5+ years of experience in digital optimization, A/B testing, or website analytics.
• Strong proficiency in Optimizely and Adobe Analytics.
• Experience designing and analyzing experiments, including statistical significance testing and KPI measurement.
• Familiarity with JavaScript, HTML, or CSS is a plus for test implementation troubleshooting.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills and the ability to convey complex data findings to non-technical stakeholders.
• A proactive, detail-oriented mindset with a passion for experimentation and continuous improvement.
  
  

Preferred Qualifications

• Experience working in e-commerce, professional services, or digital marketing environments.
• Knowledge of additional analytics tools such as Google Analytics, SQL, Python, or R is a plus.
• Exposure to personalization strategies and AI-driven optimization.
• Role can be remote, ideally can work out of our Cary, NC office.
• If you are passionate about leveraging data to improve digital experiences and enjoy working in a dynamic, collaborative environment, we’d love to hear from you!
  
  

Know more about:

DAI: https://www.brillio.com/services-data-analytics/

Know what it’s like to work and grow at Brillio: https://www.brillio.com/join-us/

Equal Employment Opportunity Declaration

Brillio is an equal opportunity employer to all, regardless of age, ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.

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Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Brillio, renowned for its world-class professionals, referred to as "Brillians", distinguishes itself through their capacity to seamlessly integrate cutting-edge digital and design thinking skills with an unwavering dedication to client satisfaction.