About the role
o I spearheaded the digital marketing initiatives for the organization's end clients (who were IT, ecommerce, sports, marketing agencies, clothing, etc), leading strategy development, execution, and client engagement to deliver innovative solutions that resulted in exceptional customer satisfaction.
o I expanded the organization's digital marketing portfolio by introducing capabilities such as Online Reputation Management (ORM), App Store Optimization (ASO), white-label services for digital agencies,online market place marketing or e-commerce product listing, optimization, and advertising across platforms like Amazon, eBay. These strategic expansions significantly contributed to revenue growth and team scaling.
o Along with my team, I leveraged my extensive expertise in website management, content strategy, SEO, ASO, SEM, social media, ORM, campaign management, app marketing, account based marketing, funnel marketing, and lead generation, I consistently drove remarkable outcomes across diverse business verticals.
o Successfully delivered over 500 performance and digital marketing projects. My expertise extended to leveraging AI-powered digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Amazon Ads, Taboola, and YouTube Ads, across a variety of formats including search, display, contextual, shopping, native ads, app advertising, and retargeting. Utilizing analytics tools like Google Analytics and Google Tag Manager, I ensured data-driven decision-making and campaign optimization.
o My leadership ensured the seamless delivery of external digital agency mandates through white-label services while fostering collaboration with cross-functional teams to identify and leverage cross-selling opportunities. The team's efforts resulted in measurable revenue growth and solidified the organization's position as a trusted partner in the digital marketing space.
o I oversaw the digital marketing activities for the Brickwork group websites.
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