Website:
symposium.org.in
Job details:
About the Role
Symposium is seeking a Branding & Promotion Manager to own brand identity and lead promotional campaigns across digital, on-ground, and partner channels. This is a founding-team role with full ownership of brand consistency and campaign execution — from planning through to performance reporting — with direct input into how Symposium is positioned and promoted in the market.
Key Responsibilities
Brand Strategy & Management
● Own and safeguard Symposium's brand identity, ensuring consistency across all communications, events, and touchpoints.
● Translate the brand's intellectual, premium positioning into clear guidelines for tone, visuals, and messaging.
● Monitor brand perception and health through member feedback, event sentiment, and market observation.
Promotions & Campaigns
● Plan and execute promotional campaigns to drive membership growth, event attendance, and sponsor visibility.
● Develop campaign calendars aligned with Symposium's event cadence and organizational milestones.
● Track campaign performance (reach, engagement, conversions) and optimize based on results.
Cross-Functional Collaboration
● Work closely with the Communications & Brand Manager to ensure promotional content aligns with editorial tone and brand voice.
● Coordinate with the Events & Experience Lead to promote events and capture promotional assets on-site.
● Partner with the Head of Sponsorship & Partnerships to design co-branded promotions that support sponsor deliverables.
Vendor & Budget Management
● Manage the branding and promotions budget, ensuring efficient allocation across channels.
● Liaise with design, print, and digital agencies to produce campaign assets on time and on brief.
● Negotiate vendor contracts and manage relationships with promotional and media partners.
Reporting & Financial Discipline
● Maintain clear records of campaign spend and performance as part of the Year One financial plan.
● Report monthly on campaign outcomes, brand health indicators, and promotional ROI.
Candidate Requirements
● 3–6 years of experience in branding, marketing, or promotions, ideally in a premium or membership-driven context.
● Demonstrated ability to plan and execute successful promotional campaigns across channels.
● Strong understanding of digital marketing, social media, and on-ground/experiential promotion.
● Excellent project management skills, comfortable managing multiple campaigns simultaneously.
● Strong analytical skills, with experience measuring campaign performance against clear KPIs.
● Creative mindset with strong attention to detail and instinct for a premium, intellectual brand.
Role Distinction
This is a founding-team position rather than a conventional marketing role. The successful candidate will:
● Build the branding and promotions function, systems, and campaign playbook from zero.
● Work directly with the CEO on brand strategy and promotional priorities.
● Operate with significant autonomy within a small, ownership-driven team.
Guiding principle: a small, high-quality, ownership-driven team building something built to last.
Interested candidates can mail their resumes to info@symposium.org.in
Click on Apply to know more.