Website:
powerten.in
Job details:
Branding & Marketing Associate
Location: Bengaluru, India
Company: Powerten
Employment Type: Full-Time
About Powerten
Powerten is building the next generation of residential and commercial energy storage solutions for India. We believe reliable, intelligent, and accessible energy storage will become a fundamental part of every home and business.
As an early-stage startup, we move fast, solve real engineering problems, and build products that have a tangible impact. Every team member has ownership, visibility, and the opportunity to shape the company's future.
We're looking for someone who wants to build a brand from scratch, not just market one.
About the Role
We are looking for a creative, business-oriented Branding & Marketing Associate who can help shape how Powerten is presented to customers, partners, investors, employees, and the broader energy ecosystem.
This role combines branding, storytelling, design, marketing coordination, and strategic communication. You will work directly with the founders and leadership team, taking ownership of the company's brand identity across every touchpoint.
If you enjoy converting complex technical ideas into compelling stories and love building polished presentations, documents, and marketing assets, this role is for you.
Key Responsibilities
Brand Management
- Maintain and evolve Powerten's brand identity across all channels.
- Ensure consistency in messaging, design language, visual identity, and communication.
- Develop and maintain brand guidelines, templates, and internal documentation.
- Own the company's marketing asset repository and ensure materials remain current.
Presentations & Corporate Communication
- Create world-class company presentations.
- Design investor decks, customer pitch decks, sales presentations, company profile decks, partnership proposals, and internal presentations.
- Translate technical information into simple, visually engaging business narratives.
- Support founders in preparing presentations for conferences, meetings, and strategic discussions.
Founder Branding
- Manage and grow the professional LinkedIn presence of the founders.
- Develop thought leadership content aligned with Powerten's vision.
- Coordinate content calendars and ensure consistent publishing.
Marketing Coordination
- Coordinate with internal and external marketing partners, designers, agencies, freelancers, and vendors.
- Track ongoing marketing initiatives and ensure timely execution.
- Assist in campaign planning and marketing operations.
- Maintain marketing documentation, calendars, and asset libraries.
Content & Storytelling
- Write blogs, articles, website content, newsletters, product copy, and marketing collateral.
- Develop engaging copy for presentations, brochures, LinkedIn, email campaigns, and product launches.
- Simplify technical concepts into customer-friendly communication.
Industry Research
- Stay updated with developments in:
- Battery Energy Storage Systems (BESS)
- Renewable Energy
- Solar
- Electric Mobility
- Energy Management
- Power Electronics
- Competitor activities
- Share insights that can strengthen Powerten's positioning and messaging.
Design & Creative Support
- Create marketing creatives for digital and print.
- Design brochures, one-pagers, banners, event materials, social media graphics, and corporate documents.
- Support website updates and visual content creation.
What We're Looking For
We're not looking for someone to simply execute tasks.
We're looking for someone who thinks like an owner.
Someone who notices problems before they're assigned.
Someone who cares deeply about quality.
Someone who enjoys building.
Required Skills
Marketing
- Strong understanding of branding and positioning
- Understanding of full-funnel marketing
- Basic knowledge of digital marketing
- Social media strategy
- Marketing coordination
- Brand communication
Design
- Excellent visual design sense
- Strong presentation design skills
- Typography and layout fundamentals
- Ability to communicate ideas visually
Content
- Excellent written English
- Copywriting
- Storytelling
- Blog writing
- Business writing
- Presentation writing
Software
- Canva
- Adobe Illustrator
- Adobe Photoshop
- Microsoft PowerPoint
- Google Slides
- Microsoft Office
- Google Workspace
Knowledge of Figma, Adobe InDesign, Premiere Pro, or basic video editing is a plus.
Qualifications
- Bachelor's degree in Marketing, Branding, Communications, Design, Business, or a related field.
- 1–2 years of experience in branding, marketing, design, communications, or a similar role.
- Fresh graduates with an exceptional portfolio and strong design skills are encouraged to apply.
What Makes You a Great Fit
You are someone who:
- Takes complete ownership of your work.
- Has high attention to detail.
- Writes and communicates clearly.
- Enjoys working in a fast-moving startup.
- Can manage multiple projects simultaneously.
- Learns independently without constant supervision.
- Is curious about technology and clean energy.
- Is proactive rather than reactive.
- Is comfortable working directly with founders.
- Takes feedback positively and continuously improves.
Bonus Points
- Experience working with startups.
- Experience in the renewable energy, EV, battery, or industrial sectors.
- Experience creating investor or fundraising decks.
- Experience managing founder branding.
- Basic understanding of AI tools for content creation and productivity.
- Experience with LinkedIn content strategy.
Why Join Powerten?
- Build one of India's emerging clean energy brands from the ground up.
- Work directly with founders and influence strategic decisions.
- High ownership with real responsibility from day one.
- Opportunity to build a portfolio of meaningful work rather than repetitive marketing tasks.
- Learn across branding, product, strategy, business development, and marketing.
- Be part of India's transition toward a cleaner and more resilient energy future.
If you're excited about creating brands that matter and want to build something from the ground up, we'd love to hear from you.
Apply with your resume, portfolio, and a few samples of presentations, design work, or writing that best represent your work.
Click on Apply to know more.