SHYAM METALICS AND ENERGY LIMITED
Website:
shyammetalics.com
Job details:
Company Description
Shyam Metalics is one of India's leading integrated metal conglomerates with a diverse portfolio including carbon steel, stainless steel, ferro alloys, aluminum foil, long steel products, and railway wagons. Headquartered in Kolkata, the company operates seven state-of-the-art plants across key industrial hubs in Odisha, West Bengal, Jharkhand, and Madhya Pradesh. With a fully integrated ore-to-metal model and 83% captive power generation, Shyam Metalics ensures efficiency, sustainability, and scalability to support India’s infrastructure and industrial growth. The company is also a top exporter of aluminum foil, a leader in ferro alloys, and a major contributor to India’s railway wagon production. Leveraging automation, Industry 4.0 practices, and strong ESG principles, Shyam Metalics drives operational excellence while delivering innovation and reliability to both domestic and global markets.
Role Description
This is a full-time, on-site role for a Branding Manager based in Kolkata. The Branding Manager will be responsible for developing and executing the company’s brand strategies and campaigns to enhance brand awareness and visibility. This includes overseeing brand positioning, managing marketing materials, and ensuring a consistent visual and verbal identity across all channels. The role involves conducting market research, identifying target audiences, and collaborating across departments to align branding strategies with business objectives. Additionally, the Branding Manager will monitor campaign performance, analyze consumer trends, and recommend strategies to strengthen the brand’s market presence.
Qualifications
- Experience in Brand Strategy, Brand Development, and Campaign Management
- Strong skills in Market Research, Consumer Behavior Analysis, and Competitive Analysis
- Expertise in Digital Marketing, Social Media Management, and Content Strategy
- Proficiency in Visual and Verbal Branding, Marketing Materials Creation, and Design Oversight
- Excellent communication, presentation, and stakeholder management skills
- Strong project management and team collaboration abilities
- Proven track record in developing and executing successful branding campaigns
- Familiarity with marketing tools, analytics platforms, and design software is a plus
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
- Experience in the metal, manufacturing, or industrial sector is preferred but not required
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